Optimising High-Value Subscription Renewals
How market analyst publishers can use technology to retain subscribers
Your job as a publisher is to ensure your subscriber gets excellent value from your content. Prove this and your customer will be eager to renew.
This guide for market analysis publishers and high-value business information providers. Our best practice guide looks at how publishers can:
- Use usage stats play a vital role in renewals,
- Demonstrate content value to clients,
- Build and maintain close user relationships,
- Offer a point of marketplace differentiation.
The 1,800-word guide includes real-life examples of how research publishers have applied technology to make content more accessible and improve renewal rates.
- It’s no longer about individual sales, it’s about relationships…
- Make annual renewal meetings procedural
- Run multiple brands from a single platform
- Build closer customer relationships
- Be the point of differentiation in competitive markets
If you sell information to a business audience, then this free best practice overview is for you.