Optimising High-Value Subscription Renewals

How market analyst publishers can use technology to retain subscribers

Your job as a publisher is to ensure your subscriber gets excellent value from your content. Prove this and your customer will be eager to renew. 

This guide for market analysis publishers and high-value business information providers. Our best practice guide looks at how publishers can:

• Use usage stats play a vital role in renewals,
• Demonstrate content value to clients,
• Build and maintain close user relationships,
• Offer a point of marketplace differentiation.

The 1,800-word guide includes real-life examples of how research publishers have applied technology to make content more accessible and improve renewal rates.

Contents

• It’s no longer about individual sales, it’s about relationships…
• Make annual renewal meetings procedural
• Run multiple brands from a single platform
• Build closer customer relationships
• Be the point of differentiation in competitive markets

If you sell information to a business audience, then this free best practice overview is for you.