Delivering market intelligence content in an interactive format which is more user-friendly

CCS Insight uses Publish Interactive to deliver a wealth of research content in an interactive format and track subscribers’ interactions.

CCS Insight is a market information, analysis and intelligence firm serving the technology sector. It provides syndicated and custom research to large businesses across the globe. After relying on a custom-made system to distribute its content for several years, CCS Insight’s requirements outgrew the ability of this increasingly dated platform.

Beyond downloadable PDFs

For more than a decade, CCS Insight had been distributing its report content as downloadable PDFs from its subscription website, without being able to fully understand how content was used or its popularity.

CCS Insight has a wealth of research content, and was looking for improvements in its delivery platform to fully realise the value of this material. It needed state-of-the-art search and access tools to enliven the experience and improve workflow quality.

With an increasing number of customers accessing content on mobile devices, CCS Insight also needed device optimization to ensure scrolling around a PDF to read a document became a thing of the past.

“Our method of distributing content was neither interactive nor user-friendly. It was no longer fit for purpose. The look and feel needed updating, the functionality and search were basic, and the back-end was neither easy nor quick to use,” says Robert Caunt, Director of Publishing, CCS Insight.

“The site didn’t say ‘this is a technology company’. As a business in this space, we’re judged in those terms. We needed an upgrade.”

“What appealed to us about Publish Interactive was how the technology met many of our needs. As a specialist content distribution platform for research companies, it was designed for companies like us”

Simon Hodson
Robert Caunt,
Director of Publishing,
CCS Insight

Platform that can grow

With Publish Interactive now powering its new content management and delivery platform, CCS Insight has improved its user experience, enhanced interaction with the hundreds of pieces of content it produces annually and made it easier to distribute material.

“The platform is quicker and better. Search is clear, intuitive and accurate. It can translate content, allow users to copy to a clipboard and create their own reports. It’s also a great tool for providing users with control and enabling them to make better use of our research.

“It helps us create new content easily by converting Word documents into interactive content in a quick and intelligent way, while still supporting our PDF back catalogue. What’s more, the platform has the potential to grow with us.”

A re-energised approach

Upgrading to Publish Interactive enables CCS Insight to offer its users a range of workflow tools. In addition, customers can also make use of an intuitive interface that makes it quicker and easier to perform tasks and access content.

“We had a long internal debate about whether to drive people to the website to access content or whether to simply e-mail a PDF. Having the Publish Interactive site has settled that debate,” adds Robert.

“With content on the site, we can find out how, why and what content people are using — and what they’re not using. We can track failed searches and find out what people want, that we don’t yet provide.”

Publish Interactive has helped CCS Insight to speed up its publishing and editing process and made it possible for the technology research business to plan for expanded functionality to embrace video and audio storytelling and new interactive ways to display data.

“Publish Interactive has re-energised our approach to research,” adds Robert. “We’ve been able to take another look at what we do — and make it even better for our subscribers.”

Tags

  • Analyst Workflow
  • Market Reports
  • PDF

How a technology market analyst firm revolutionised its publishing workflow by ditching the PDF

Delivering high-value content via their online publishing platform improved their editorial workflow efficiencies and pleased customers.

An independent analyst firm for workplace communications technology market was struggling with an outdated editorial workflow system. The research business which covers markets for technologies such as enterprise video, meeting room collaboration and audio-conferencing had a labour-intensive and dated process for its analysts to create and produce reports and briefs.

The firm, which produces around 100 market reports and up to 20 industry briefings each year, made content available to its subscribers through a custom-built publishing system heavily reliant on PDF.

The management realised that for the system to continue to meet the needs of its users, it would have required a significant investment and an increasing level of technical expertise and support.

The firm decided to seek out an alternative solution that could enhance its production process and the way subscribers accessed and interacted with its research content.

Partnering with Content Catalyst and adopting its leading publishing platform Publish Interactive enabled the research firm to bring efficiencies to its editorial workflow and also deliver content to subscribers in a more interactive manner.

Bringing efficiency to report production

Prior to implementing Publish Interactive the analyst firm published all its material in PDF format. Not only did publishing in PDF make research production unnecessarily longwinded, but it also limited the ability of subscribers to re-use the information they had paid for.

“The process was very analyst intensive,” said the firm’s senior analyst. “We do the research, put it into Word, which was semi-templated, but required extensive formatting. We’d then convert this to PDF and upload that document for publication. We knew our publishing process was arcane, as individual analysts were involved in lots of surplus activity. “Adopting Publish Interactive to power our new publishing portal has completely transformed the way we produce content,” he added.

The firm’s analysts now save considerable amounts of time by either authoring reports directly in-platform or uploading fully templated Word documents. Uploading is simple, requiring just a couple of clicks to automatically create interactive content that is ready for editorial review and publication.

“Every single attribute of the Publish Interactive experience is an improvement on what we were previously doing.”

Senior Analyst at a leading research and advisory firm

Delivering a better user experience

Finding a solution that delivers content in a user-friendly ways online and to mobile devices had also become a significant requirement. The old solution only supplied reports as downloadable PDFs and was not responsive to the device on which it was accessed.

“Initially, we viewed the value of our research being just the insights in our documents, but we now realise the value is both the content and how it’s distributed,” said their senior analyst.

Now, all research is made available as interactive content, making it quick and easy for subscribers to locate research that answers their questions.

With Publish Interactive powering the publishing system, users can also make use of smart workflow tools to save and share everything from a vital snippet of information to a whole chapter or report. They can then easily download and re-use information or compile their own bespoke reports in just a handful of clicks.

The response from subscribers ranges from them telling us it’s a welcome update to glowing praise,” remarked the senior analyst.

Edwin Bailey, Director of Marketing at Content Catalyst said; “Because Publish Interactive is a SaaS solution, this leading analyst firm now benefits from a great content management and publishing platform that is in continual development, regularly updated and fully supported by our experienced team.”

The firm’s Senior Analyst added; “Every single attribute of the Publish Interactive experience is an improvement on what we were previously doing.”

The company profiled in this story has been anonymised. 

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