The 5 phases needed to launch an industry-leading research delivery platform

While no two research portals are the same, every Publish Interactive project moves through 5 phases, refined during our 20 years in business working with leading market analysis publishers.

A Tried and Tested Process

Launching a new subscriber portal can be a daunting prospect – especially if you try to tackle the whole project internally.

By enlisting the help of Content Catalyst and our flagship content delivery product, Publish Interactive, it doesn’t matter if you don’t know your DNS from your metadata. Our Customer Success team will support you as you work through our 5-phase launch process, from the initial technical setup to system roll-out.

5 phases for launching an industry leading-research portal: 

  1. Technical set up
  2. Site-wide look and feel
  3. Content upload
  4. Set up accounts and users
  5. System roll-out

1. Technical Set-Up

Phase 1 is all about getting the technical bits correct from the outset. As a warning, this is not the most exciting or creative part of the launch process, but it is vital for ensuring your site is hosted and set up correctly.

Setup includes configuring the basic settings, deciding on your domain and setting up your email delivery systems following best practices. As part of your Publish Interactive licence, you also receive full access to the cloud-based email delivery platform, Sendgrid.

We also set up the production environment where your new research portal is hosted and developed. As these basic settings are deployed, you will start forming a picture of where your new research portal fits within your technical ecosystem, including integrations with other business-critical systems. Our professional services team will then work with you to decide on the best implementation method and consider any obstacles to deployment.

2. Site-Wide Look and Feel

Once you have implemented your portal’s technical foundations, the next aspect is to configure the look and feel of your research platform to ensure consistency with your company’s branding.

Beyond the site’s branding, colour scheme and fonts, your platform offers customisable options to reflect your brand identity and provide each of your customer accounts with an experience catered to them, including:

  • Homepage tabs (outlined by a dashed line in the below image)
  • Custom homepage banner (solid line in the below image)
  • Custom category landing pages
  • Export templates

3. Content Upload

The most important part of this phase is setting up your Category Tree. Categories and tags are how the system groups your content. It’s worth spending time getting this right to ensure your content is organised in a way that makes sense to your subscribers. Our in-house content experts will work with your analyst/research teams to optimise your taxonomy to ensure it is user-friendly and content is easily discoverable.

With your categories and tags all set, we can add your analysts and prep your back catalogue for upload. Don’t worry; we won’t ask you to upload one report at a time. Together we’ll agree on the best way to transfer your content using APIs or our bulk upload tool.

4. Set Up Accounts and Users

By this stage, your site will look and feel like it belongs to your organisation. Your category landing pages will now contain promoted reports and all content will be discoverable via the platform’s powerful search functionality and intuitive system of categories and tags.

Now, you can finalise your licensing structure and transfer existing customers onto your new system with their pre-existing subscription plans still applicable. Often, this process is automated using integrations with your chosen CRM system that holds all your licensing data, such as Hubspot, Salesforce, or MS Dynamics.

At this point, you will also decide whether your site is open or closed. Open means anyone can browse your site, even if visitors do not have access to your research content. Closed sites are protected by a user authentication system meaning the site visitor must have a subscription and login details.

5. System Rollout

How long it takes to get to the launch stage depends on the size and complexity of your development. On average, it takes publishers 2-3 months from set up to launch, although some organisations achieve it in less time.

Delta-EE, a leading energy consulting firm, launched its upgraded research portal ahead of schedule. Commenting on the launch, Jennifer Aran, Head of Products at Delta-EE, said, “we wanted to provide a better user experience for our clients and Publish Interactive has provided the simplicity and flexibility we needed to do that. The team has been helpful throughout the onboarding process, and we even managed to launch ahead of schedule thanks to their support”.

How we support publishers during the launch process

Throughout your launch process, you will have weekly catch-ups with our experienced in-house Launch Manager, who will help to guide and advise you on your launch.

We also offer a Premier Support Package during the launch phase that includes training for your team, priority and custom development, and regular catch-ups with our CTO, who will advise on big-picture technical concerns.

Contact us if you’d like to know more about the Publish Interactive platform or for more information on the launch process.

Time for a website and research portal overhaul? Improve efficiencies with this project management approach

Development to market analysis publishers’ marketing and content delivery sites is often plagued by delays and overspending. A change of outlook is required…

One Project, Not Two

Publishers of market analysis are familiar with the headaches caused when their core customer-facing sites – their marketing site and content delivery platform – require an overhaul.

With good reason, publishers often complete this work concurrently given it is vital that the sites seamlessly connect and reflect one another from an aesthetic perspective. But all too often, the projects become misaligned. One project inevitably blocks the other’s completion, causing delays, money sinkholes, and, ultimately, frustrated clients.

Publishers need to rethink their approach. Instead of two separate projects completed simultaneously, they must view them as the same project.

For clarity:

Marketing site: 

The website prospects and existing customers visit to learn about your company, the services you provide, and understand your authority within your niche.

It’s often the first thing prospective customers see about your company, so good first impressions are vital!

Marketing sites are always open and not protected by any user authentication systems.

Content delivery site (often referred to as a research portal or content library):

The platform showcasing your library of syndicated research reports and data, consulting deliverables and shorter-form ‘news’ content.

Visitors sometimes find additional functionality, such as flexible licensing, sales enablement features, user management, and end-user workflow tools on publishers’ content delivery sites.

They are often hosted on a separate domain from the marketing site and require users to log in to access content.

The Planning Phase

It goes without saying that the planning stage is an integral phase of any project – particularly a project involving many moving parts.

Approaching this development work with two distinct project plans means you could miss out on potential efficiencies like streamlined use of internal resource. Decisions regarding budgets, for example, should involve one team who can consider the refresh of both sites as one budgetary expenditure.

Separation also risks scheduling clashes which could place undue stress on internal and 3rd party resources. Your projects risk being delayed and potentially accruing unnecessary costs as divergent priorities and aims negatively impact the progress of one project.

With this in mind, we should consider the foundations central to any project regardless of industry from a single, unified perspective:

  • Aimswhy are we refreshing our online presence? What have our customers asked for that we don’t currently deliver? How will this help our internal analyst, sales, and production teams?
  • Time frameswhen do we want to launch?
  • Internal resourcehow many people are working on the project?
  • Budgethow much do we want to spend?

Your project delivery team should have a clear understanding of each of these before any development work begins.

On top of these foundations are the specific considerations market analysis firms must consider:

Consistency is Key

First off, we need to ensure both sites look the part. Having oversight over both will ensure consistency in terms of the user journey and brand identity.

Inconsistent branding between your marketing and content delivery sites is a glaring and obvious issue. Consider your user journey as they move from the marketing to the delivery site. If the user sees a beautifully branded, slick marketing site upon discovering your company; then, as they go to read your research content, they’re faced with a bland, academic-looking system you’ve gone wrong.

Your brand should still shine despite it hosting your serious assessments of the latest market trends. After all, your research is your product – make it look like a sellable, attractive asset.

One of our publishing partners, ISR, a leading pharmaceutical market research company based in the US, created a clear brand identity across their two sites:

ISR's Marketing Site Homepage
ISR's Research Portal Homepage

Colours, fonts, and imagery are consistent throughout. Ensure your design considerations are the same for both sites, so your product truly lives up to its marketing billing. This process could be more difficult if each site is developed by separate teams with different goals and priorities.

How to get from A to B

So, we now have a clear, consistent brand across both sites. Now we need a seamless gateway connecting your customer-facing marketing site and your content delivery platform.

Typically, this comes in the form of a simple link or button signposting where end-users need to go to access your research content.

This could be ‘client login’ if you want a closed site or ‘access research’ if you opt for the open site route. In either instance, this button should be visible on your marketing site homepage and clearly signposted as users browse through other pages.

The two sites are intrinsically linked to one another, and this button is a natural pathway for your users when they interact with your services, so there must be a coherent, clear connection between the sites. It requires consideration of both sites to ensure the process is smooth and secure.

Integrate your Systems

Next, we must consider the deeper, more technical integrations. Approaching this as one project allows you to adopt the holistic outlook that these deeper integrations demand. Considering the sites as two parts of one whole allows your team to understand how each site feeds into the other, the connections each site needs with other systems and the function these integrations play to complete business-critical tasks.

These integrations include:

  • Single-sign-on (SSO) – creates a seamless user authentication process between your sites and other digital services your end users regularly access.
  • Shopping cart/eCommerce – allows end-users to easily purchase products on either site. Stripe, for example, is an easily installable, flexible plug-in that many content providers use.
  • Customer Relationship Management (CRM) system – link all licenses, accounts, purchases, and usage stats into your chosen CRM. Hubspot, Salesforce and many others provide clear integration paths using REST APIs that connect with other software and web applications, such as Publish Interactive.

The Small Print

From here, your project team must decide on the finer points. These points may appear granular but apply to both sites so require oversight of both.

Considerations include:

  • How much ‘freemium’/lead gen content will we offer on the marketing site? And how do we facilitate the user journey from this freemium content to becoming fully paid subscribers regularly accessing our content delivery platform?
  • Are our marketing and content delivery sites SEO-optimised?
  • Do we want our content delivery portal as an open or closed site?
  • If we need to make changes or updates to either site, is our development team ready and able to do this?
  • Which customers can we test our new sites on to ensure they are user-friendly and address the pain points associated with our old site?

One Project, One Project Manager

Finally, you need a trusted colleague to oversee this project – a project manager who can schedule, manage budgets, delegate responsibilities, and keep development work in line with the project’s overarching aims.

Working alongside them should of course be your development, commercial and operational teams delivering the overhaul of your content delivery and marketing sites. These teams should similarly be aware of the work being a single project with a single aim.

Having this ‘single point of truth’, with oversight over the whole project means they can instil a holistic mindset among the project delivery team. With this, you will alleviate planning and budgetary issues and drastically improve project delivery efficiency.

Tags

  • Integrations
  • Management
  • Technology

Related Content

Video content: 5 actionable use cases for modern market analysis providers

With more people than ever consuming video online, B2B market research publishers can no longer afford to ignore this valuable content and subscriber engagement tool.

Online video consumption has doubled

It’s estimated that consumption of online video has almost doubled since 2018. The pandemic fuelled rapid growth in all digital trends, with 96 per cent of consumers saying it increased the amount of video they consumed online.

People watch an average of 19 hours of online video per week and are twice as likely to share video content. 96 per cent of people have watched an explainer video to learn more about a product or service.

There’s no doubt that video is a medium that publishers of market research and analysis can no longer ignore. Video is an interactive and immersive way of sharing information, and researchers believe it also improves our ability to retain and recall information.

Vimeo Report
An embedded video exhibit in the Publish Interactive platform

Here are five ways market research publishers can use video to deliver content and engage subscribers:

1. Report Summaries

A report summary is your chance to sell the unique benefits of a new report or series of reports. It’s also an opportunity to reinforce the relationship between subscribers and analysts.

Video increases subscribers’ engagement with content and showcases your team’s personality and expertise. Research shows that a massive 88 per cent of people have been convinced to buy a product or service by watching a brand’s video, highlighting the opportunity market analysis publishers have to follow suit and see significant commercial rewards.

2. Live and Pre-Recorded Webinars

Support the launch of your new report or explore a hot topic via live or pre-recorded webinars. Make time after your webinar for a Q&A session, as this is the most attractive part of a live webinar, according to 92 per cent of webinar attendees.

Use Q&As to address questions and inform participants of related products and services. Then, follow up with a recording of your session to attendees and offer the chance to book time with an analyst.

The ideal length for a webinar is between 30 and 45 minutes. Embed live and pre-recorded webinars directly into reports or on a separate webinar marketing page.

3. Break up Text-Heavy Reports

Breaking up your reports with short videos could increase engagement with your content. Use video to support essential points, explain data exhibits, or provide supporting analysis.

In 2022, 82 per cent of marketers said video helped them to increase dwell time – a metric that indicates how long someone spends on a webpage before heading back to search results. Combined with time on page, it can demonstrate how engaged a visitor is with your content.

4. Bitesize Emailable Updates

Short-form content up to two minutes long can help to engage subscribers between report releases. Provide topic updates, analysis, opinion, or new data points that direct subscribers to your website or encourages them to book time with an analyst.

Short-form video is well-suited for distribution via social media or email. Sales teams that use videos in their emails get a 16% higher open rate and a 26% increase in replies.

5. Personalised Videos

Personalised videos are 35% more likely to retain viewers than non-personalised videos. By tailoring videos to the interests of subscribers based on usage data, you could increase readership and subscriber retention.

Publishing technology such as Publish Interactive provides usage stats based on individual subscribers and accounts. Analyse the most popular topics, keywords, and reports for personalised video inspiration.

Unlock the full value of content with video

Video provides a more interactive and immersive learning experience and can therefore increase subscriber engagement. Video also showcases the expertise of your analysts and can deepen their relationship with subscribers, which smooths the path to renewals.

Publish Interactive customers can directly embed summary videos, webinars, and analyst commentary into research reports using the recently released Vimeo integration.

Use video to unlock the full value of your market analysis content today.

Introducing the new integration transforming video delivery on the Publish Interactive platform

Market Analysis is Changing

We spend a lot of time working with publishers of market analysis. That means we get to see first-hand how market analysis content is changing and the trends emerging across publishers’ content portfolios.

And one trend we couldn’t ignore is the exploding popularity of video content.

So, we decided to build an integration with leading video hosting provider Vimeo, meaning our publishing partners can now deliver highly secure, insightful video content within textual reports and alongside data exhibits.

Previously, customers could upload video content to the Publish Interactive platform, but this was delivered as a simple iFrame. This meant video files had to sit separately from other content – video content could only be delivered to end-users as standalone products, so couldn’t support and embellish textual analysis, which is where its true value lies.

Now, publishers can seamlessly add summary videos, webinars, analyst commentary, and much more directly into research reports, which will help to diversify publishers’ content portfolios, enhance engagement levels, and unlock the value of their market analysis content.

For more ideas on incorporating video content into your market analysis portfolio, take a look at our recent article.

Vimeo Report
An embedded video exhibit in the Publish Interactive platform

Additional benefits of this integration include:

  • Vimeo is a highly secure delivery method. You can lock files by domain and ensure high-value video links aren’t shared with unlicensed users or distributed on other video-sharing sites.
  • Video content is discoverable and actionable as it is compatible with in-platform workflow tools such as clippings and search. End-users can now find the exact information they need across textual and data content and within video analysis.
  • Publish Interactive’s analytics system is also compatible with video files, meaning you can understand subscriber usage with comprehensive video analytics.

This development follows in the footsteps of our recent integration with data visualisation tool Power BI, which allows customers to deliver Power BI data exhibits within their reports as well as standalone Power BI-powered dashboards.

Power BI has been hugely popular with our customer base, so the development of further integrations was essential to ensure our customers’ content is ahead of the competition and at the forefront of market analysis content trends.

Video integration prices start at just £25 per month. If you would like this integration turned on, please get in touch or contact your account manager.

How an integration with Power BI makes data accessible & digestible for risk managers

Risk Leadership Network

By integrating the data visualisation capabilities of Power BI into the Publish Interactive platform, Risk Leadership Network has created a suite of benchmarking dashboards and a more compelling membership proposition.

Risk Leadership Network

Risk Leadership Network is a global corporate membership network for risk leaders and their teams. They enable practical knowledge sharing and collaboration between peers, which empowers risk leaders to drive progressive risk management in their organisations.

Business intelligence and data visualisation in one place

A Risk Manager deals with the analysis, assessment, and control of risk. To do their job effectively, they need up-to-date information for benchmarking and developing new approaches to risk management.

However, gathering this information is a time-consuming manual job. A Risk Manager can spend hours poring over reports, disclosures, and other documents.

Risk Leadership Network wanted to use technology to help members save time gathering the required intelligence. They needed help developing and integrating data-led benchmarking tools using Power BI within their instance of the Publish Interactive system.

Members can currently access three dashboards depending on their subscription package. These collate information that would otherwise take members a long time to put together and present it in an accessible, easy-to-understand format. Members can then use Power BI tools to scan relevant data or drill down further into the detail.

A Power BI exhibit in Risk Leadership Network’s Publish Interactive-powered Intelligence Platform

Tangible Member Benefits

Tom Byford is Head of Product at Risk Leadership Network. He says having data tools on the same system as intelligence and analysis creates a better user experience for the organisation and its members.

“At the front-end, it’s very usable for our members. In the back-end, it’s very easy for us to administer and create iterations of tools.” It’s also a fairly easy concept to market, as most risk managers can see how the tools will fit into their day-to-day work and where it will save them time.

The new dashboards have also created a more compelling membership proposition. One of the challenges for the organisation is that its core concept is networking, which can be a difficult sell. “As a concept, it’s not very tangible, which can make it challenging for people to justify funding,” Tom explains.

“If you can present to your superiors that as part of this package you get access to tools that will save time and money, it’s a far more tangible benefit. Although it’s a relatively small part of what we do, in terms of the pitch, it adds an element that makes it easier for people to justify membership.”

Feedback from members has so far been positive. They’ve generally felt that the tools are an accessible way of seeing the information and that the platform is intuitive to use. “Although we could have presented it in a different way, I don’t think we could have made it as easy to use and navigate in Power BI,” adds Tom.

“I’m not sure we could deliver it in such a seamless way as Publish Interactive does. What they have done well in our experience is made it painless for the end-user to set up.”

Tom Byford
Tom Byford
Head of Product
Risk Leadership Network

Making the business case

Tom recommends first building a prototype in Power BI to gather customer feedback and make a business case. “It’s really easy – a couple of hours work or so – to build a prototype in Power BI using dummy data (or some real, some dummy), and you should be able to see very quickly if the product has value once you’ve done a couple of demos.”

The ease of use from both the user’s perspective and the data provider’s makes this “very compelling”, adds Tom. “Having that relatively pain-free experience of delivering quite a complex tech-based product is rare, and I’ve been really impressed by how easy Publish Interactive has made it.”

He says building the tools within the Publish Interactive system was simpler and more cost-effective than developing their own Power BI solution.

“I’m not sure we could deliver it in such a seamless way as Publish Interactive does. What they’ve done is impressive. Putting together your own Power BI solution is possible but complex. What Publish Interactive has done well in our experience is made it painless for the end-user to set up.”

Watch Tom run through a short demo of Risk Leadership Network’s Power BI-powered TCFD Comparison Tool here.

For more information about Publish Interactive’s new Microsoft Power BI integration, click here.

Tags

  • Content Management
  • Delivering Data
  • Integrations

How B2B publishers use software integrations to enhance customer experience

Integrations are essential for B2B publishers wanting to deliver information to their subscribers in a timely, coherent manner.

How do we define integration? Fundamentally, it is the process of bringing together two pieces of software into a single, holistic system to solve issues with siloed data and isolated platforms.

It is a process present in almost all digital platforms, websites, and applications – and the world of B2B publishing is, of course, no exception.

For publishers, the rewards associated with 3rd party (often SaaS) integrations include richer engagement and simpler interactions with subscribers, a seamless user journey between platforms and the streamlining of authoring, editorial and commercial processes. Essentially, it is a process designed to enhance the quality and usability of a publisher’s digital offering and make life easier for both the publisher and their subscribers.

But in practice, what integrations can B2B publishers implement and in what ways can these enrich the customer experience and meet business goals?

Phased approach

The simplest, quickest, and most cost-effective form of integration is the addition of a link or button that connects a publisher’s marketing website to their research library and gives customers access to the informative content, intuitive workflow tools and interactive features available in their portal.

The flexibility of integration affords the option of quickly launching a content portal with a simple integration. Later, connections with the marketing website can be deepened as business conditions permit.

These deeper connections include integrations with CRM systems, eCommerce plugins, analytics dashboards, and marketing automation software, which, if done right, will work together to create a frictionless, seamless reading experience for the end-user and an intuitive administrative process for the publisher.

Mark Chadwick, Product Manager at Publish Interactive elaborates, “Integrations help to remove time-consuming manual tasks that often cause a delay in users getting the information they need. For example, an integration that automatically applies a license to a report or subscription as the customer makes a purchase means the customer can access the data and insights straight away. Or, if usage data is integrated into a CRM account, managers can understand a customer’s engagement level, without having to look elsewhere”.

One customer that successfully integrated its CRM system with Publish Interactive is Everest Group. The IT and engineering services research firm seamlessly integrates with Salesforce to ensure individual users were provided with relevant content access in an efficient manner.

Open, easily navigable content

Implementing a cohesive suite of software integrations also provides a flexible content delivery framework for both the end-user and the publisher.

For example, deeper integration between the marketing and content delivery platforms enables users to search for content on either site. Depending on the publisher requirements, the search functionality can then either direct users to product landing pages on their content portal or to product pages on their website. Metadata for individual products can be stored on a secured content platform and extracted with an API to populate product pages on an SEO-optimised marketing website.

“Integrations help to remove time-consuming manual tasks that often cause a delay in users getting the information they need.”

Mark Chadwick

Product Owner at Publish Interactive

Publishers can also provide access to their research library without the need for registration. Gated, premium content can be created and uploaded within a framework for those without a subscription so prospective customers can understand the depth and complexity of the publisher’s offering. This open site model gives publishers two options: allow new users to search first then ask for registration once they have found relevant content available for purchase or take prospective customers to their registration page prior to enabling search.

If CRM or eCommerce systems are integrated into this process, the user journey from an initial website visit with limited access to ‘freemium’ content to a fully-fledged subscriber should be a seamless one without the need for either sales personnel or account managers to manually grant access to these new users.

This flexibility creates fluidity between these integrated platforms, allowing publishers to test different content delivery processes and decide on the most suitable one for their business needs.

SSO access

As users move between these two interconnected platforms, there must be an integrated, unified identification tool ensuring users are securely and seamlessly travelling between the two sites.

Single sign-on (SSO) is a user authentication service that enables customers to access related, yet still independent web applications using just one set of login credentials and allows for frictionless navigation across an organisation’s digital offering. If a publisher has more than one website, or already uses a CRM system as the single point of customer truth, then SSO is recommended.

Tom Gibbs, Director of Operations at Publish Interactive expands on this point: “SSO ensures ease of access, whilst Publish Interactive’s extensive suite of APIs allow publishers to create, manage, market and provision content through specialist CRMs, marketing automation platforms and CMS”.

The key benefits of integration:

  • Branding continuity across all online assets
  • Cross and upsell opportunities within the platform
  • A seamless user journey across websites
  • A platform for premium content
  • Quick and simple functionality for new content
  • Offers a phased development approach

Examples of Publish Interactive’s API integrations

INTEGRATION WITHOBJECTIVE
ILLUSTRATIVE BENEFITSEXAMPLE 3RD PARTY INTEGRATION
EDITORIAL & RESEARCH
Survey dataDisplay survey data & charts alongside textual analysis.Diversify content offeringMarketsight
Content Management SystemEasily manage, access, & publish web-based content.Streamline the authoring, production and editorial workflowKentico
MANAGEMENT/IT
Login systemsProvide a seamless user journey between different platforms.Enhance the user experienceOkta
Analytics DashboardsTrack content usage.Understand subscriber usage
Data-driven planning of future publications
Google Analytics
MARKETING & SALES
eCommerceAllow customers to make purchases of reports or datasets without having to contact a salesperson or account manager.Increase new business opportunitiesWordpress
CRM systemEnable sales & account management teams to manage customer access.Manage subscriber licensing
Work on upsell / cross sell opportunities
Hubspot
Salesforce
MarketingAutomate marketing operations & connect with existing marketing site.Promote published content
Drive new business opportunities
Marketo

Why an integration with Publish Interactive helps Everest Group manage access rights

Everest Group publishes more than 300 new pieces of content every year using Publish Interactive’s cloud-based content solution

Everest Group is a consulting and research firm that advises clients on global services. Its portfolio contains over 2,000 pieces of digital content.

With users numbering in the tens of thousands, managing access rights to such a large content set was complicated, particularly as Everest Group’s homegrown content management system had inherent complexities.

Market Research publishing platform

To support its growing membership base – and ensure they were always able to make use of the best available research technology – Everest Group forged a partnership to use Publish Interactive’s smart content management and publishing system.

Now, Everest Group publishes more than 300 new pieces of content every year via Publish Interactive’s cloud-based content solution. It also provides members with seamless access to its content library, where they can quickly and easily search, save, and share relevant content.

“Using Publish Interactive has significantly improved many of our processes,” says Patricia Blair of Everest Group. “We’re able to move faster, reports are easier to publish, content and memberships are easier to manage. It’s a great improvement on the system we used before.”

Integrating systems

For any publisher, it can be difficult to know how to use technology to seamlessly grant access to its users and account holders – and it’s just as tough to keep records of what individuals and organisations are entitled to access.

Everest Group uses Salesforce as its CRM platform, so it was critical that Salesforce integrated with Publish Interactive’s content management system.

When Everest Group started using Publish Interactive, it needed a way to ensure individual users were provided with relevant content access in an efficient manner. The answer lay in a technical integration between Everest Group’s Salesforce instance and Publish Interactive.

Establishing access rights

The seamless nature of this integration ensures that employees working for an Everest Group membership client can access all the content to which they’re entitled, without Everest Group having to conduct multiple manual processes.

As more content is added to a research offering, member accounts can immediately access the new information, gaining instant value from their membership.

The integration also helps differentiate the access rights granted to individuals with memberships, those who purchase individual reports online, and those who simply access complementary content.

In short, the integration makes everyone’s life just a little bit simpler…

Tags

  • Content Licensing
  • Integrations
  • Personalisation

Becoming a subscriber-first market analysis provider

Understand how niche research firms can use technology to successfully shift from a transactional model to recurring revenues

Guide