How an integration with Power BI makes data accessible & digestible for risk managers

Risk Leadership Network

By integrating the data visualisation capabilities of Power BI into the Publish Interactive platform, Risk Leadership Network has created a suite of benchmarking dashboards and a more compelling membership proposition.

Risk Leadership Network

Risk Leadership Network is a global corporate membership network for risk leaders and their teams. They enable practical knowledge sharing and collaboration between peers, which empowers risk leaders to drive progressive risk management in their organisations.

Business intelligence and data visualisation in one place

A Risk Manager deals with the analysis, assessment, and control of risk. To do their job effectively, they need up-to-date information for benchmarking and developing new approaches to risk management.

However, gathering this information is a time-consuming manual job. A Risk Manager can spend hours poring over reports, disclosures, and other documents.

Risk Leadership Network wanted to use technology to help members save time gathering the required intelligence. They needed help developing and integrating data-led benchmarking tools using Power BI within their instance of the Publish Interactive system.

Members can currently access three dashboards depending on their subscription package. These collate information that would otherwise take members a long time to put together and present it in an accessible, easy-to-understand format. Members can then use Power BI tools to scan relevant data or drill down further into the detail.

A Power BI exhibit in Risk Leadership Network’s Publish Interactive-powered Intelligence Platform

Tangible Member Benefits

Tom Byford is Head of Product at Risk Leadership Network. He says having data tools on the same system as intelligence and analysis creates a better user experience for the organisation and its members.

“At the front-end, it’s very usable for our members. In the back-end, it’s very easy for us to administer and create iterations of tools.” It’s also a fairly easy concept to market, as most risk managers can see how the tools will fit into their day-to-day work and where it will save them time.

The new dashboards have also created a more compelling membership proposition. One of the challenges for the organisation is that its core concept is networking, which can be a difficult sell. “As a concept, it’s not very tangible, which can make it challenging for people to justify funding,” Tom explains.

“If you can present to your superiors that as part of this package you get access to tools that will save time and money, it’s a far more tangible benefit. Although it’s a relatively small part of what we do, in terms of the pitch, it adds an element that makes it easier for people to justify membership.”

Feedback from members has so far been positive. They’ve generally felt that the tools are an accessible way of seeing the information and that the platform is intuitive to use. “Although we could have presented it in a different way, I don’t think we could have made it as easy to use and navigate in Power BI,” adds Tom.

“I’m not sure we could deliver it in such a seamless way as Publish Interactive does. What they have done well in our experience is made it painless for the end-user to set up.”

Tom Byford
Tom Byford
Head of Product
Risk Leadership Network

Making the business case

Tom recommends first building a prototype in Power BI to gather customer feedback and make a business case. “It’s really easy – a couple of hours work or so – to build a prototype in Power BI using dummy data (or some real, some dummy), and you should be able to see very quickly if the product has value once you’ve done a couple of demos.”

The ease of use from both the user’s perspective and the data provider’s makes this “very compelling”, adds Tom. “Having that relatively pain-free experience of delivering quite a complex tech-based product is rare, and I’ve been really impressed by how easy Publish Interactive has made it.”

He says building the tools within the Publish Interactive system was simpler and more cost-effective than developing their own Power BI solution.

“I’m not sure we could deliver it in such a seamless way as Publish Interactive does. What they’ve done is impressive. Putting together your own Power BI solution is possible but complex. What Publish Interactive has done well in our experience is made it painless for the end-user to set up.”

Watch Tom run through a short demo of Risk Leadership Network’s Power BI-powered TCFD Comparison Tool here.


  • Content Management
  • Delivering Data
  • Integrations

Driving efficiency to deliver timely market forecasting in the automotive aftermarket sector

Astutus Research reaps the benefits of Publish Interactive’s system which allows data interrogation and the collation of tailored content in one place to create its market reports


Leading tyre market data analyst Astutus Research has over 25 years of experience in researching and analysing the tyre industry and automotive aftermarket globally. Covering the entire supply chain, it provides companies with sector insight and areas of growth potential encompassing detailed competitive intelligence, market sizing, pricing and channel analysis.

Streamlining content collation

For the past three years, Astutus Research has harnessed Publish Interactive’s smart content management and publishing system for its own internal purposes, and to combine it with its own in-depth understanding of the market to synthesise information into accurate data. This helps inform clients on the latest industry and competitor developments in the tyre sector, which is used for comparison and benchmarking.

“The beauty of the system is the ability for us to easily access and pull out pertinent data into one report – the effortless streamlining of high-value content collation in one place”

Simon Hodson
Simon Hodson
Astutus Research

“The bespoke aspect means that we can easily extract graphics and analysis to quickly create our own presentation or tailored report, including language translation tools. It also enables the team to easily search for information as the system draws together hundreds of thousands of data points from disparate databases in record time, while offering the capability to really interrogate the data.”

This is mostly down to DataViewer, part of Publish Interactive’s offering that makes production more efficient and gives secure in-platform access to users to collate and update data at any point, allowing them to save their own views in order to easily regularly check key data points. The viewer includes simple exploratory data analysis features that can help understand numbers as they are manipulated. When raw data is initially transferred and analysed, it can then be interrogated which involves combining data residing in different sources to create customised data models and other exhibits, which can then be embedded in reports, with the inclusion of expert narrative if required.

Delivering game-changing benefits

Serving as a repository for data and analysis, the shared system allows live documents and reports to be created and regularly updated by the firm’s analysts before being published to the site for external consumption. The key benefits of having such easy access to a broad range of custom content has afforded Astutus more flexibility and improved efficiency to completely transform its work processes, something the company acknowledges as being a game changer.

Simon added: “It wasn’t too long ago that we were writing and printing out reports, before photocopying and despatching to clients, and this was in the days prior to the PDF format we since used, which by today’s standards is now considered cumbersome. Publish Interactive’s system gives us the means to the simple creation and distribution of our reports to clients in a timely manner, completely stripping the complexity out of the process.”

Success benefits

  1. The ability to combine in-depth understanding with accurate data
  2. Easily extract graphics and analysis to quickly create a presentation or tailored report
  3. A shared system allows live documents and reports to be created and regularly updated by analysts before being published


  • Analyst Workflow
  • Delivering Data
  • Search

How TGaS uses Publish Interactive to deepen customer relationships with a centralised platform

With Publish Interactive powering its Insights Portal, TGaS was able to make its back catalogue of VHows and reports available to its customers.

TGaS Advisors is a highly-regarded benchmarking and advisory service for the pharmaceutical sector. It provides research and surveying advice through ‘VHows’ – short pieces of content that use survey data to answer questions for the benefit of business around the globe.

Advice from TGaS is much sought-after, yet before it started using Publish Interactive’s content management and publishing system, it didn’t have a repository for its highly-valuable information or a destination where customers could search through previously published content.

Data and insights were created then emailed to customers as PDFs. There was no central point where clients could search and access content. The approach relied on clients overseeing their own libraries.

Inevitably, clients would lose track of their data and insights or they would have difficulty accessing this information. TGaS saw an opportunity to add real value to its offering by supplying access to its entire knowledge base and help clients make better use of their content.

Accessing all data, all the time

With Publish Interactive powering its Insights Portal, TGaS was able to make its back catalogue of VHows and reports available to its customers.

In addition, the smart tools built into the portal means TGaS can now help customers understand the depth and variety of content they already own, maximise its value, and easily gain access to insights.

“Customers regularly use data to gain buy-in from colleagues on internal decision-making, so TGaS needed to make its content accessible around the clock,” says Tarra Maeshima, Associate Director of TGaS Advisors.

“Using the Insights Portal, our members can easily search for data they need and leverage this to help them overcome business challenges in the shortest time possible.”

“Searchability is key”

“The cornerstone of the portal is high-quality search”, says Tarra. “Whether customers discover information for themselves or TGaS accesses content on their behalf and directs them accordingly, the ability to quickly find knowledge that answers critical business questions is paramount.”

“The simple searchability of the site is key for our customers – as is the way content is organised within the system. It makes it very easy for clients to find what they need and to also find compelling, related material.”

“Using Publish Interactive, TGaS has enjoyed increased usage of its portal every year since inception. So far in 2018, overall usage has risen 39% year on year with the depth of engagement also increasing.”

“Our customers come to us with questions every time they face challenges and want to understand how other pharmaceutical companies have solved those problems.”

“Our database has thousands of these questions answered – and giving our customers the ability to search through the database using Publish Interactive speeds up the value we deliver. The online portal doesn’t replace their face-to-face interactions with our experts, but it does enhance them.”

A relationship building tool
When a client registers for portal access, Tarra offers each a demo where she sets up a Saved Search and an alert on their behalf. This, she says, encourages customers to maximise the value of access and it helps establish a high-value relationship between TGaS and the customer.

“Saved Searches and Alerts are a big deal for customer relationships,” says Tarra. “Customers only seek information when it’s necessary, so alerts are a useful way for them to stay on top of relevant information and dive into content quickly when answers are needed.”

Creating real value

The combination of alerts, the anytime, anywhere self-service access to information, and fact that the portal can be used as a common reference point during conversations with clients adds real, tangible value over the course of a client’s membership.

“The portal serves as a relationship-building tool with clients,” says Tarra. “It helps launch the relationship in the first instance, which is extremely valuable, then elevates the conversations we have with customers as we go on.”


  • Delivering Data
  • Search
  • Subscribers

Why reports aren’t declining – but the future of market intelligence is changing

Are market reports really in decline? Well, we think that’s the wrong question. 

An assertion that exists in the Market Intelligence sector states that in the digital age nobody has time to read lengthy research reports, people want usable data and they want it now. 

Well, that’s not entirely true. In fact, it’s a partial, industry-centric view that doesn’t fully consider the needs of the customer. Let’s have a look why that might be… 

The wrong question

Let’s kick-off by dealing with the ‘reports question’. Are reports really in decline? Well, we think that’s the wrong question. 

Customers don’t really care about formats. They want Market Intelligence queries answered quickly and easily; they want robust, high-quality, trustworthy information; and they want to easily re-use those answers they find. 

The problem with research reports is simply that they’re stuck in a format that’s become less user-friendly than it used to be. 

What has changed?

Static research reports were originally the only way customers could get answers to their queries – but now reports are too time-consuming and difficult for customers to search; in addition, the information they contain is fixed – once it’s published it becomes out of date, and these are not documents from which it’s easy to extract information– nor do they make it easy to reuse this information. 

These disadvantages, coupled with the relative improvements in data services, have made data preferable to old-fashioned long-form content. If the technology playing field was levelled, however, this preference wouldn’t exist. 

Why is this? Well, data isn’t without its own limitations. It’s laborious to find true insights in data without context and analysis. The fact that users often express a preference for data doesn’t shows how wonderful data are but simply how frustrated users have become with PDFs. 

What has stayed the same?

Customers still need answers but expectation is such now that a more efficient and intuitive way to gather and reuse information is needed. When people talk of the decline in the reports model, what they mean is just that nobody wants to read large PDFs to find the answers they’re looking for. The customer has evolved, research delivery has not. Searching on Google and using data is only preferable because it’s more convenient. It’s not a fundamental solution. 

Let us explain why… 

The reality of relying on Google and data

Let’s deal with search first… If the customer wants questions answered quickly – surely, they’ll just Google it? Well, not so… let’s look at the pros and cons: 

As we can see, search might offer some benefits but the customer’s time is valuable and searching the internet isn’t able to consistently provide the customer with quick access to content that is of a reliable quality, from a trusted source, and that is easy to use and re-use. 

“Reports in PDF format are a turn off for customers who have prioritised convenience. Searching Google or reviewing data in isolation aren’t that useful or convenient, they’re just better than sifting through PDFs; as a result, customers end up expressing a preference for either data or Google because of the technology involved.”

Mitali Mookerjee

Managing Director, Content Catalyst

Now, let’s look at the limitation of just relying on data…

If the customer wants questions answered in context, how can the future be just data? Data alone has no story, no context, without analysis is not conclusive or even useful. Without analysis, context, or expertise to focus on the right data, erroneous conclusions can be drawn – isn’t this bad for business? 

It takes a lot of work to find patterns in data and to cross-reference these with the industry events and trends that are vital to a proper understanding of the market dynamics. We think analysts should have a central role to identify what is happening and support this with exhibits that bring their stories to life. 

And he’s the vital point: 

These insights should be easy to find and use, and the exhibits should integrate with the underlying data – so that users can customise data exhibits to their own specific scenarios. 

Now, doesn’t that sound a bit like a report to you? 

In the end, it all boils down to usability…

Market Intelligence is made up of different complementary elements – insights, data, news, analyst access etc. None of these on their own can be a complete solution. Just as home entertainment is comprised of radio, TV, films, books, newspapers, etc – individuals may enjoy one format more than others, but most consume a mix of all formats. 

Thinking similarly, the ideal Market Intelligence delivery platform combines different formats in a universal experience and leverage the full benefits of each format. 

Reports in PDF format, as we have already suggested, are a turn off for customers who have prioritised convenience; searching Google or reviewing data in isolation aren’t that useful or convenient, they’re just better than sifting through PDFs; as a result, customers end up expressing a preference for either data or Google because of the technology involved. 

That is not a solution. It’s a false choice shaped by a frustrated user who can’t get what they want from PDF reports. Reports aren’t the problem, it’s the format. 

So, enhance the format…  


  • Delivering Data
  • Digital Transformation
  • End-user workflow

How Publish Interactive improved client satisfaction for a business strategy and analysis firm

Business strategy and IT analysis firm Enterprise Strategy Group needed a way to make it quick and easy for its clients to use and explore the data it produced – and most importantly, it needed a way for clients to make data actionable without consuming a large chunk of the working day.

In this video the client explains how use of Publish Interactive’s content delivery software improved client satisfaction by turning previously time-consuming research sessions into information that could be gathered at the touch of a button.

“Our clients easily see the same benefits in the platform that we do,” says the client. “What they love about the platform is that, at 11 O’clock at night, if they need a data point for an important meeting in the morning, they don’t have to rely on ESG for that data. They have the platform, they can find the data, download it, and insert it into their presentation in under thirty seconds.”

Visit the Enterprise Strategy Group Interactive Research Portal powered by Publish Interactive.


  • Content Management
  • Delivering Data
  • User Journey

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