Download this whitepaper to discover the six ways digital publishing technology brings analysts closer to end-users and supports market insight providers as they keep pace with changing consumer expectations
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Understand how to free your analysts from mundane tasks and arm them with the tools to help your organisation keep pace with ever-changing consumer expectations today.
According to McKinsey & Company, “COVID-19 has pushed companies over the technology tipping point – and transformed businesses forever.” Their research shows that COVID-19 accelerated the adoption of digital technology by several years with distributed teams, remote working, and changes in employees’ perceptions of work-life balance forcing companies to adapt to new workplace trends.
Approaching three years since the start of the pandemic, these changes are undoubtedly here to stay.
Pandemic-fuelled advances in the quality, proliferation and accessibility of digital services have changed consumer expectations. We’ve now come to expect the same ease of use, convenience, and speed of service from all digital services, including from market analysis providers.
The Future Market Analyst explores why analyst firms must embrace digital publishing technology if they are to keep pace and meet the needs of the businesses they serve.
Access your copy of the whitepaper today and begin unleashing the potential of your analyst teams.
Contents
4 The pandemic has changed businesses forever
6 Breakaway from restrictive PDFs
8 Provide trusted, on-demand information for time-poor customers
10 Reclaim your most valuable assets – your analysts
12 Keep analysts informed on valuable topics
15 Make knowledge-sharing more efficient
16 Deliver research to a global audience with translation tools
17 What next?
Figures
Figure 1: Most effective sources of market intelligence for strategic decision-making
Figure 2: The shift from one-off reports sales to recurring revenue
Figure 3: The time and financial cost of manual re-formatting
Figure 4: How long does market analysis retain value for?
Figure 5: Maximise the value of your research through smarter updates
Figure 6: Example analyst activities that can grow per-account value
