How publishers can efficiently run multiple brands from a single platform

Simplify client management

Running multiple digital publishing brands through a single content and client management platform simplifies and speeds up administrative tasks, freeing up time and valuable resources.

The pain points associated with running multiple clients across disparate systems is removed as the same managerial tools are applied to all clients. Publishers are empowered to manage each client equally well and run operations with greater efficiency and oversight.

Offer service consistency

A platform delivering the same content formats and workflow tools across multiple digital brands enables the publisher to offer a common standard to all its customers. Useful functionality, familiar products, valuable tools and high service levels across all brands helps bring service consistency to a publisher’s portfolio.

Create sales opportunities

Using a single platform to power multiple publishing brands enables a publisher to make new content available to subscribers. Through search results and appropriate marketing, a client of Brand A can be made aware of relevant content available via Brand B. Enabling subscribers to access relevant content outside their licence can help generate additional revenues, improve subscriber satisfaction and helps build engagement across a portfolio.

For example, energy market analysts Wood Mackenzie used Content Catalyst to pull together a number of research offerings. Matthew DaPrato, a Product Suite Director at Wood Mackenzie points out: “Making it easier for clients to understand our entire Power & Renewables content portfolio – and to find and access content for themselves – contributed to growing ‘per user’ engagement levels”.