How to optimise B2B subscriptions for customer success and value
Read the whitepaper now
Start your journey to building high-performing subscription products today.
Over the past ten years, subscription models have transformed. They are now less about a payment method and more about choice and convenience for the customer. Consequently, unlocking customer lifetime value is getting harder.
How do companies that want to succeed design an offer that delivers a compelling product and gives the customer great value?
Four building blocks for high-performing B2B subscriptions introduces the methodology publishers need when shifting from a ‘traditional’ subscription product to one optimised for customer loyalty.
The whitepaper, written in collaboration with Andy Burden & Steve Budd of Substribe, a B2B subscription consultancy, introduces the four building blocks that B2B media or services companies must follow to unlock customer lifetime value.
When B2B services help customers do their jobs better, the foundations are set for a healthy subscription business.
Access your copy of the whitepaper today and start your journey to developing subscription products that will generate substantial rewards for your business.
Contents
The journey to high-performing subscriptions
The transition to customer obsession
Where are you on the journey?
The drivers of success
Getting the right balance
The four building blocks
1: Purposeful organisation
2: Customer obsession
3: Value-based pricing
4: Time to value
Grow your capabilities for success
Figures
Figure 1: The differences between Traditional vs High Performing Subscriptions
Figure 2: The challenging subscription economy
Figure 3: Example capabilities scorecard
