Content Catalyst is pleased to announce its new partnership with leading Africa market intelligence provider, Trendtype

Trendtype has partnered with specialist technology provider Content Catalyst to launch an interactive research portal using industry-leading content delivery service, Publish Interactive.

The London-based research firm provides in depth data and analysis of FMCG and pharma consumers, markets, retailers and distributors across 50 African countries.

Daniel Lord, Founder, Content Catalyst

Trendtype’s new portal delivers an enhanced user experience for subscribers and their experienced team of analysts. Subscribers will benefit from new functionality, allowing users to comprehensively search across all reports and datasets, seamlessly purchase new products or expand their existing subscriptions, and export content and data into MS Office compatible documents for repurposing.

Upon launching the service, Ben Longman, Managing Director of Trendtype, commented, “It’s a big step forward. Trendtype’s Knowledge Centre now offers Africa expansion teams instant, interactive access to our data and insight using an intuitive, best in class content platform.”

Daniel Lord, Founder of Content Catalyst, said, “We’re delighted to be partnering with Trendtype, the leading Africa market intelligence firm. Adopting Publish Interactive will save readers time and effort as they search for business intelligence and maximise the value of their subscriptions.”

About Trendtype

Leveraging its proprietary tools, databases, strategic research reports and experienced team of researchers and local experts, Trendtype is the leading authority on African consumer markets. Drawing on more than 4 million data points its trade intelligence supports successful route to market and market expansion strategies.