Use market-leading, industry-specific technology to position your research firm as one of the energy sector’s most trusted information sources
The energy industry is in flux. Renewables, rising prices, new regulation, decarbonisation…there’s a mountain of change your subscribers need the latest updates on. Your subscribers need information on these developments and industry-defining events – and they need it from a technologically reliable and trustworthy source.
While many industries have undergone rapid change in recent years, there are arguably none that have undergone such a seismic, multifaceted transformation as the energy industry. From shifting energy sources to new methods of distribution to novel energy consumption trends, energy is undoubtedly in a state of transition.
During times of crisis and transition, markets, particularly those on the front line of a crisis undergo rapid innovation and change. And, with change, comes increased demand for information.
To sate this demand, your energy research business needs publishing, distribution, and content creation technology that delivers highly engaging, timely insights when your subscribers need them which require minimal effort for your production and analyst teams to create.
Your energy research business can enlist the help of an experienced, market-leading research delivery platform to transform your relationship with subscribers.
Here are 5 ways that Publish Interactive can secure your position as the trusted authority in the energy sector and help your research firm develop long-standing relationships with readers by cementing your position as a trusted source of industry information.
1. Extensive industry experience
Since 2018, Publish Interactive has partnered with leading energy intelligence firm, Wood Mackenzie. With powerful content creation and distribution capabilities, workflow tools, as well as comprehensive access management, commercial and administrative functionality, WoodMac’s new Publish Interactive-powered delivery platform allowed them to go-to-market quickly and transform how subscribers interacted with and navigated through their content portfolio.
Matt DaPrato, Product Suite Director, Wood Mackenzie
Matt daPrato, WoodMac’s Product Suite Director, commented on the adoption: “The Publish Interactive system is intuitive and it’s simple to use. The platform has elegant features; particularly its search, which has really helped our engagement, both internally and externally. We have also been able to align our structures and add consistency across our Power & Renewables content”.
2. Build trust and account-wide buy-in
If there’s one quality readers look for in market analysis content above all else, it’s trust. In a space as diverse and crowded as energy, positioning yourself as a trusted source of information is essential.
When you first sign a new client or account, content usage may initially be focused among a small set of ‘power users’, who may be members of the same department, or all have specific content requirements. Once these users become reliant on your content they will act as advocates and evangelists to help you win greater trust and promote wider usage within their organisation.
This is where the quality of publishing and subscription software really tells and ensures your content achieves company-wide trust and buy-in. If new users can easily access, find information, and buy new products quickly and seamlessly, usage – and dependence – will naturally increase.
3. Deliver personalised content
Technology gives publishers the flexibility to serve various customer groups, each with different requirements – for instance, some subscribers may be interested in the electric vehicle market while others may need live data on gas prices. They do not want access to whole swathes of information that are not relevant to them or their business.
They need personalised, tailored content packages.
Personalisation is underpinned by flexible licensing technology, enabling publishers to manage subscriptions on a granular level and grant access to individual sections of reports or datasets. The specificity now available is transforming how publishers sell their content, revolutionising subscriber interactions with market analysis, and facilitating automated, personalised user journeys.
“The Publish Interactive system is intuitive and it’s simple to use. The platform has elegant features; particularly its search, which has really helped our engagement, both internally and externally”
Product Suite Director, Wood Mackenzie
4. Deliver timely insights
In such a volatile market, information is complex and new data is constantly on offer. Energy markets shift and evolve constantly – with Publish Interactive’s Instant Insights technology, you can deliver the content your subscribers need, when they need it. Instant Insights are short-form content pieces that, when combined with Instant Access Links, allow your subscribers to frictionlessly access research content.
With Instant Access Links, content can be accessed by your subscribers without the need to log in – meaning you can unlock your research library to subscribers, without compromising security.
Read how one of our analyst partners used this feature to transform engagement: Instant Access, Instant Results – how TGaS transformed engagement across their industry reports
5. Understand your subscribers
The most valuable aspect of adopting a powerful subscription platform is its ability to provide analysis providers with a powerful new understanding of subscriber behaviour. Being able to clearly determine individual users’ subjects of interest is vital for future commissioning and upselling. For example, if you can see one user is only accessing data on renewable energy sources, your sales teams can use this data to offer similar reports and not suggest products relating to the gas or non-renewable markets.
Analytics underpin every aspect of an intelligent publishing platform. It enables a subscription model to exist, but more importantly, it adds value to that subscription or alerts the sales team to declining renewals.
In a market as competitive as energy, these insights keep you ahead of the competition.
If you would like to learn more about how the Publish Interactive platform can transform your energy research business, please get in touch today.
