Key drivers for building trust in market analysis
In order to succeed in the intangible world of market analysis you need to understand your strengths and weaknesses.
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This whitepaper will improve your understanding of how readers and users of syndicated B2B content and market data perform their tasks. The findings draw on first-hand interviews and surveys of senior people working in US and European companies in market and competitive intelligence analysis roles.
Data charts included:
- Average size of a corporate market analyst and competitive intelligence team
- Main internal customers for departmental work
- Main activities market analysts and CI professionals are involved in
- Average number of syndicated reports respondents purchase a year
- Major competitive intelligence challenge in a company
The whitepaper will help you understand:
- What buyers of syndicated market reports think about publishers
- Key tasks that competitive intelligence professionals carry out
- Why trust is the most important asset for publishers and in-house market analysts
- How market analysts can demonstrate value and influence decision-making
If you are involved in either selling or buying high-value B2B content or data, then this whitepaper is essential reading.