After using an adapted off-the-shelf content platform for almost a decade, Futuresource’s requirements had outgrown its capability and the technology was no longer fit for purpose.
Futuresource Consulting is a specialist research and consulting firm serving the consumer and business technology industries. It provides research, industry tracking and benchmarking through quarterly, bi-yearly and annual reports.
With its existing system, Futuresource Consulting was unable to offer licenses tailored to client’s specific requirements. It lacked the ability to control access in the way it needed and it was only able to provide broad licenses to large swathes of its portfolio.
Futuresource Consulting wanted to create unique content packages that more accurately matched the individual requirements of its customers. It needed a new content system to enhance the flexibility of its operations. It also needed to enhance access to the 900 reports in its back catalogue and as many as 400 reports it publishes each year for its 3,500 users.
“Our system was nearly ten years old. The look and feel wasn’t great, there was no visibility over content and user management and, critically, it was difficult to change licenses,” said James Edwards, Marketing Executive with Futuresource Consulting.
With Publish Interactive now powering its new content management and delivery platform, Futuresource Consulting is able to create tailored licensing agreements. It’s also able to enhance its user experience with Publish Interactive’s advanced search options enabling users to find information from their licensed content more quickly and easily.
“We’re unique in the way we deliver products. We don’t sell the same package twice, so the fit with Publish Interactive was perfect,” added James.
“It’s a huge benefit now that users can search easily for content based on title and keywords, and the flexible its offers, in terms of providing the ability to create different unique access rights, is game-changing.”
Now, instead of providing access to too much content in each subscription, Futuresource Consulting is able to offer clients specific licenses. This flexibility means Futuresource Consulting can offer everything from just a single report chapter all the way up to a whole year’s worth of its content.
By making use of Publish Interactive’s cutting-edge content management and publication system, Futuresource Consulting has also been able to establish much-needed productivity gains.
Not only does visibility over user behaviour now enhance feedback on potential sales leads, the company also benefits from much quicker content uploads and speedier licencing and account testing for new users.
“In the near future, we’re looking at using marketing functionality to help us promote reports more creatively, we’ll also look at implementing interactive reports and the data downloads functions within the platform,” added James.
With up to 40% of its business coming from firms based in Asia, Futuresource Consulting also sees the Publish Interactive’s translation function as a key future selling point.
“Translation will be important to us and we hope to look at adding that in the next 12 months,” James added.
- Content Licensing
- User Journey