Beyond transactions – how understanding user behaviour creates competitive advantage
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From knowing how content is used to understanding its value and context, publishers of high-value research face a number of varied challenges as they look evolve their businesses for the digital economy.
Reduced customer budgets, new and alternative content types and increasing competition from lower cost producers all contribute to an increasingly difficult trading environment through which publisher need to navigate.
In our Trends in High-Value Research Publishing 2019 whitepaper, we explore how B2B publishers should respond to ensure they remain relevant to customers.
We look at the ‘Three Kings’ of research publishing: data, content and context – and examine how publishers should consider each of these from their customers’ viewpoint as part of their move to create the stronger and long-lasting relationships needed to deliver reoccurring revenues and future value.