Ever more sophisticated cybersecurity threats, seismic pandemic-driven swings in tech consumption, revolutionary AI developments, the metaverse…there’s a mountain of tech market information to stay updated on. Your subscribers need information on these developments and industry-defining events – and they need it from a technologically reliable and trustworthy source.
While many industries have undergone rapid change in recent years, there are arguably none that have seen such a defining and multifaceted shift as the tech industry. As we pass the two-year anniversary of the covid pandemic, the world has witnessed the integral and ubiquitous role tech plays in our private and professional lives. While the pandemic forced everyone to live increasingly digital lives, technological developments kept pace with our increased reliance on personal devices, cloud services, and virtual experiences.
During times of crisis and transition, markets, particularly those on the front line of a crisis undergo rapid innovation and change. And, with change, comes increased demand for information.
To sate this demand, your technology research business needs publishing, distribution, and content creation technology that delivers highly engaging, timely insights when your subscribers need them which require minimal effort for your production and analyst teams to create.
Your tech research business can enlist the help of an experienced, market-leading research delivery platform to transform your relationship with subscribers.
Here are five ways that Publish Interactive can secure your position as the trusted authority in the tech sector and help your research firm develop long-standing relationships with readers by cementing your position as the leading source of industry information.
1. Extensive industry experience
Publish Interactive has extensive experience partnering with leading tech intelligence firms, including 451 Research (part of S&P Global), Everest Group, and CCS Insight.
When we spoke with 451’s CIO Kiran Shah and Chief Research Officer Brett Azuma, they described how the platform is ‘mission-critical to the development of the business.’
Kiran Shah, former Chief Information Officer, 451 Research (2010-2021)
Possessing powerful content creation and distribution capabilities, workflow tools, as well as comprehensive access management, commercial and administrative functionality, 451 Research’s Publish Interactive-powered delivery platform allowed them to go to market quickly and transform how subscribers interacted with and navigated through their content portfolio.
Kiran, commenting on their motivation for partnering with PI rather than building in-house said: “Publish Interactive was built by people who come from the research world. We were migrating from a homegrown platform that served us well for nearly two decades. We looked at so many different systems over the years, and really none of them addressed the needs of the research industry as comprehensively as this platform does. Publish Interactive fundamentally knows our world, and all that knowledge is built into the platform’s capabilities.”
Read customer stories with our other tech analyst partners here:
2. Build trust and account-wide buy-in
If there’s one quality readers look for in tech market analysis content above all else, it’s trust. In a space as diverse and crowded as tech, positioning yourself as a trusted source of information is essential.
When you first sign a new client or account and trust is still being fostered across the organisation, content usage may initially be focused among a small set of ‘power users’, who may be members of the same department, or all have specific content requirements. Once these users become reliant on your content they will act as advocates and evangelists to help you win greater trust and promote wider usage within their business.
This is where the quality of publishing and subscription software really tells and ensures your content achieves company-wide trust and buy-in. If new users can easily access, find information, and buy new products quickly and seamlessly, usage – and dependence – will naturally increase.
3. Deliver personalised content
Specialist technology gives publishers the flexibility to serve various customer groups, each with different requirements – for instance, some of your subscribers may require analysis on the rise of cloud-native platforms, while others may need data on the latest cybersecurity threats. They do not want access to whole swathes of information and products that are not relevant to them or their business. In a sector as broad but also specialised as tech, the need for user-specific experiences is particularly pressing.
Your subscribers need personalised, tailored content packages.
Personalisation is underpinned by flexible licensing technology, enabling publishers to manage subscriptions on a granular level and grant access to individual sections of reports or datasets. The specificity now available is transforming how publishers sell their content, revolutionising subscriber interactions with market analysis, and facilitating automated, personalised user journeys.
“Publish Interactive fundamentally knows our world, and all that knowledge is built into the platform’s capabilities.”
Former Chief Information Officer, 451 Research (2010-2021)
4. Deliver timely insights
In a market that covers the most advanced human developments, information is complex and new data is constantly on offer. Technology markets shift and evolve continually – with Publish Interactive’s Instant Insights technology, you can deliver the content your subscribers need, when they need it. Instant Insights are short-form content pieces that, when combined with Instant Access Links, allow your subscribers to frictionlessly access research content on the go.
With Instant Access Links, content can be accessed by your subscribers without the need to log in – meaning you can unlock your research library to subscribers, without compromising security.
Read how one of our analyst partners used this feature to transform engagement: Instant Access, Instant Results – how TGaS transformed engagement across their industry reports
5. Understand your subscribers
The most valuable aspect of adopting a powerful subscription platform is its ability to provide analysis providers with a powerful new understanding of subscriber behaviour. Understanding and clearly determining individual users’ subjects of interest is vital for future commissioning and upselling. For example, if you can see one user is only accessing data on the sale of IoT devices, your account management teams can use this data to offer similar reports and perhaps suggest reports covering related, but distinct fields, such as connectivity or AI.
Usage analytics underpin every aspect of an intelligent publishing platform. It enables a subscription model to exist, but more importantly, it adds value to that subscription or alerts the sales team to declining renewals.
In a market as competitive and specialised as technology, these insights keep you ahead of the competition.
If you would like to learn more about how the Publish Interactive platform can transform your energy research business, please get in touch today.
