When you publish a significant portfolio it can be difficult, almost dizzying, for a user to try and join the dots between the various pieces of content. That’s where Tags come in.
In a recent post, we outlined how Tags are used across iReports to make it easier to find related pieces of research, analysis, and data. Now we’re going to look at five tips that will help publishers improve their use of Tags in iReports:
1. Initially, a publisher might not have any tag sets in mind. In this case, the best practice is to create a tag set called ‘Tags’ that you can add terms to – and then refine – as you go (remember, you can only have five Tag sets in total within iReports, so organise them wisely)
2. Publishers can create unlimited aliases for tags. For example, ‘Timber’ can be added as an alias for ‘Wood’ – so, if a user searches for ‘Timber’, they will also get results containing the word ‘Wood’ and vice versa
3. Using tags is a great way to keep a list of all the organisations that get mentioned across a content suite. You just need to set a tag for each organisation, such as: Kraft or Unilever. Doing this is very useful for the users.
4. Publishers cannot license content by tags in the same way they can with categories. Tags are just to help users find content
5. Set up tags for Analysts. If each author has their own tag, it much easier for users to access other pieces of content that have been created and/or find their landing page of the author