29 JULY 2019, LEEDS, UK, B2B research publishing tech provider, Publish Interactive, today announced that Wainhouse Research, an independent analyst firm for the unified communications and collaboration market, has forged a partnership with Publish Interactive to launch a new interactive home for its content.
The new site, which is a subdomain of Wainhouse.com, enables Wainhouse to use Publish Interactive’s unique research industry publishing platform to engage customers with a seamless user experience, interactive content, and a suite of smart workflow tools.
Following a successful beta test in late 2018, Wainhouse began migrating subscribers from its old platform onto the Publish Interactive-powered smart platform.
“Adopting Publish Interactive to power our new publish portal has completely transformed the way we produce content,”
said Bill Haskins, Senior Analyst and Partner, Wainhouse Research.
“Every single attribute of the Publish Interactive experience is an improvement on what we were previously doing. Having a fulltime support and develop team now available is also huge for us.”
Wainhouse will use Publish Interactive’s unique content management and delivery platform to publish around 100 industry reports and up to 20 industry briefs each year as interactive content. The firms will also make available a back catalogue of PDF content.
“Because Publish Interactive is a SaaS platform, Wainhouse Research will benefit from a content management and publishing platform that’s in continual development,”
added Emma Forber, Director of Client Services with Publish Interactive.
“Thanks to our product development and support teams, Wainhouse Research can rely on a solution that’s regularly updated. This ensures both its customers and analysts can make use of simple, intuitive and useful tools that enhance their experiences and improve the effectiveness of their daily workflows.”
About Publish Interactive
Publish Interactive helps high-value B2B research publishers deliver and manage their content through a software platform which offers authoring and workflow tools, licensing and subscriber management and usage analytics.
Publish Interactive is the trading name for Content Catalyst Ltd which, for more than 16 years, has been developing proprietary content management software for publishers of industry and product market research reports. The company is headquartered in Leeds, UK.
About Wainhouse Research
Wainhouse Research is an independent analyst firm for the unified communications and collaboration market. The company acts as a trusted advisor providing strategic advice and direction for both the UC&C industry and its enterprise users.
Managing Director, Publish Interactive
Phone: +44 (0)113 457 0123