Syndicated B2B market research report publishers must earn trust of buyers says whitepaper

Syndicated B2B market research report publishers must earn trust of buyers says whitepaper

Trust in the quality of content from syndicated B2B publishers is the biggest concern maintains Publish Interactive

9th DECEMBER 2019

LEEDS, UK – Corporate users of syndicated B2B market research reports consider that trust in the publisher’s integrity is a key influencer when making a buying decision, says a new whitepaper from Publish Interactive, a leading publishing tech provider.

Key Drivers to Build Trust in Analysis – How market analysts and competitive intelligence professionals buy, use and apply research in their work says that buyers most often look to publishers of market reports for a second opinion backed with robust proprietary data. Often trust in the publisher’s brand is the most significant differentiator for in choosing which content to buy.

The whitepaper says that fifteen years ago the most important purchasers of syndicated reports were company librarians, who held and disseminated knowledge. Today, corporate libraries are a rarity, and purchasing decisions are often made by staff on a self-serve basis, meaning that publishers now have to convince end-users of the value of their content.

Edwin Bailey, Director of Strategy at Publish Interactive said, “Trust is all important. Both publishers and analysts must build and retain their reputation and ensure that their data and opinion use fact not conjecture to provide reliable actionable insight”. He added: “Interestingly there are parallels between the trust that buyers place in syndicated research and the trust that senior teams place in internal analysts. Our research shows that in-house analysts must have the ear of the senior management and be robust in their views for their work to be impactful”.

The whitepaper draws on three months of primary research into the challenges that in-house corporate competitive intelligence and market analysis departments face in their work. Edwin Bailey, who conducted the research and is the author of the whitepaper, said, “We are well-placed to understand the challenges syndicated content users face in their work and how these influence their research buying”.

The whitepaper presents the findings from one-to-one interviews and a survey and makes suggestions for research publishers to deliver content in an impactful way. The research shows that 68% of corporate market intelligence departments purchase fewer than 15 reports a year.

Key Drivers to Build Trust in Analysis – How market analysts and competitive intelligence professionals buy, use and apply research in their work can be downloaded for free.

About Publish Interactive

Publish Interactive helps high-value B2B research publishers deliver and manage their content through a software platform which offers authoring and workflow tools, licensing and subscriber management and usage analytics. Publish Interactive is the trading name for Content Catalyst Ltd which, for more than 16 years, has been developing proprietary content management software for publishers of industry and product market research reports. The company is headquartered in Leeds, UK.

Further details from:
Edwin Bailey, Director of Strategy
edwin.bailey@publishinteractive.com

Publish Interactive to speak at 2019 Business Information & Media Summit conference on future of high-value research publishing

Publish Interactive to speak at 2019 Business Information & Media Summit conference on future of high-value research publishing

BIMS19 presentation focuses on competitive advantage through understanding user behaviours

LEEDS, 5 November 2019. Publish Interactive, a publishing technology company, is pleased to announce that Emma Forber, Head of Client Services, will be speaking on the high-value research publishing sector at the 2019 Business Information & Media Summit (BIMS19) held between 11 to 13 November in Florida, USA.

Her presentation will explore how B2B publishers can respond to the challenges of reduced customer budgets, new and alternative content types and increasing competition from lower cost producers to ensure they remain relevant to their customers.

“I am extremely pleased to be speaking about this topic to such a prestigious audience,” said Miss Forber. “My presentation will look at the ‘three kings’ of research publishing: data, content and context; and examine how publishers should consider each of these from their customers’ viewpoint. This should help publishers build strong and long-lasting relationships with customers that will deliver reoccurring revenues and future value,” she added.

Publish Interactive is sponsoring the event and will have an exhibition stand at which attendees can see a demonstration of the software-as-as-service content delivery system. Edwin Bailey, Product & Marketing Strategy Director for Publish Interactive said, “We are delighted to be sponsoring BIMS19. The event is unique in that is offers a forum for publishers of specialist business content to discuss best practice and meet with their peer group”.

Miss Forber’s talk, High-Value Research Publishing – How understanding user behaviour creates competitive advantage will take place on 13 November. A copy of the presentation will be available after 15 November upon request.

BIMS19 will be held at the Margaritaville Hollywood Beach Resort in Florida between 11 and 13 November 2019. Information about the conference BIMS19 can be found at http://www.siia.net/bims/

About Publish Interactive

Publish Interactive helps high-value B2B research publishers deliver and manage their content through a software platform which offers authoring and workflow tools, licensing and subscriber management and usage analytics. For more than 16 years Publish Interactive has been developing proprietary content management software for publishers of industry and product market research reports. The company is headquartered in Leeds, UK. https://publishinteractive.com

Publish Interactive launches new function for research publishers to deliver PowerPoint content online

LEEDS, UK – Today, publishing technology company, Publish Interactive announces the launch of a new function within its software-as-a-service which allows PowerPoint content to be delivered online with an interactive experience.

The new feature, called SlideViewer, enhances publishers’ ability to deliver PowerPoint presentations and reports to their subscribers in a secure and interactive platform.

“SlideViewer has a couple of really exciting features that we believe are unique,” said Product Owner, Mark Chadwick. “One is the ability to identify figures and tables within a search across multiple files; the other, is to allow end-users and analysts to access the raw data behind the table or figure by exporting to a spreadsheet.”

End-users will benefit from a better onscreen experience which will reduce the need to download whole files for reading.
Edwin Bailey, Director of Strategy, commenting on the launch said: “Until recently high-value business information publishers have mostly been using Microsoft Word to author research, but we have seen an increase in publishers using PowerPoint as their primary authoring application. We have responded to this change by developing SlideViewer which allows analysts to present their work in an interactive format.”

SlideViewer offers two key benefits to publishers of high-value content. Firstly, the ability to quickly deliver highly visual content without any change to existing authoring workflows. Secondly, publishers can now see reader usage and engagement which will help them better understand how content is performing.

The development of SlideViewer took five months and represents another success for the Leeds-based company which already holds three patents in the field of online content delivery. “We invest a considerable proportion of our revenue in R&D projects to ensure our service is innovative and stays ahead of the competition,” added Edwin Bailey.

Publishers of high-value research who are looking for an easier way to securely distribute their PowerPoint form content can request a no-obligation demonstration by visiting https://publishinteractive.com/bookademo/

About Publish Interactive

Publish Interactive helps high-value B2B research publishers deliver and manage their content through a software platform which offers authoring and workflow tools, licensing and subscriber management and usage analytics. Publish Interactive is the trading name for Content Catalyst Ltd which, for more than 16 years, has been developing proprietary content management software for publishers of industry and product market research reports. The company is headquartered in Leeds, UK.

Further details from:
Edwin Bailey, Director of Strategy
edwin.bailey@publishinteractive.com

Publish Interactive Releases Whitepaper on Trends in High-value B2B Research Publishing

Whitepaper highlights that market report publishers must understand how customers use their syndicated content

LEEDS, England, Aug. 28, 2019 – A new whitepaper released by Publish Interactive, a research publishing tech provider, says that publishers of high-value B2B market analysis must ensure they understand how their customers use content to remain competitive.

Trends in High-Value Research Publishing 2019 points out that publishers of chargeable research face a string of significant challenges including reduced customer budgets, new and alternative content types and competition from lower cost producers. With over 6,000 reports being published every month, the whitepaper says that successful B2B publishers must engage with their existing users and ensure their content remains relevant to their customers’ consumption habits.

Publishers are already shifting away from a traditional ‘transactional’ model based around single copy sales and instead adopting new technology to drive subscriptions. The whitepaper identifies the ‘three kings’ of research publishing – data, content and context. They are examined along with suggestions for how publishers should consider each of these from their customers’ viewpoint.

“The trick for a publisher is to really understand their customer’s workflow and tasks,” explained lead author Edwin Bailey, Director of Strategy at Publish Interactive. “Then find the point at which published content can add the most value and reorganise it to fit end-user tasks,” he added. “This should help publishers build strong and long-lasting relationships with customers that will deliver reoccurring revenues and future value.”

The 8-page whitepaper subtitled Beyond transactions – how understanding user behaviour creates competitive advantage provides a checklist of five essential questions that publishers of market reports should ask themselves to evolve their business from product to customer centric.

The whitepaper Trends in High-Value Research Publishing 2019 – Beyond transactions: how understanding user behaviour creates competitive advantage can be downloaded for free at https://publishinteractive.com/whitepaper/beyond-transactions/

About Publish Interactive

Publish Interactive helps B2B research publishers deliver and manage their content through a software platform which offers authoring and workflow tools, licensing and subscriber management and usage analytics. Publish Interactive is the trading name for Content Catalyst Ltd which, for more than 16 years, has been developing proprietary content management software for publishers of market research reports. The company is headquartered in Leeds, UK.

https://publishinteractive.com

Further details from:

Edwin Bailey, Director of Strategy
edwin.bailey@publishinteractive.com

SOURCE Publish Interactive

BioInformatics Inc. chooses Publish Interactive to launch new publishing platform and rebrand as Science and Medicine Group

B2B research publishing tech provider, Publish Interactive, today announced partnership with BioInformatics Inc, a leading market research firm in the instrumentation and life science industries, to launch a new publishing platform as it rebrands to Science and Medicine Group.

Following a successful test and rollout, the new Science and Medicine Group has publicly launched a state-of-the-art interactive content platform to customers.

The new platform will act as a home to Science and Medicine Group’s various research brands, including BioInformatics which retains its distinct identity alongside other businesses in the group.

Science and Medicine Group will use Publish Interactive’s content management and delivery platform to engage customers with a seamless user experience, interactive content, and a suite of smart workflow tools.

The new site will be home to the group’s research back catalogue and will publish around 100 new pieces each year as interactive reports and slide-based content.

A string of recent acquisitions had seen Science and Medicine Group take control of eight distinct brands, five of which are publishing organisations that will retain their respective identities in the platform.

“With our recent acquisition of Kalorama Information we inherited use of the Publish Interactive online tool which they had been successfully using to support their clients for over three years”

said Justin Dudash, Head of Marketing, Science and Medicine Group.

“We relaunched the site and expanded the content offering by adding our complementary market research brands to the Publish Interactive experience.”

Developing a new Publish Interactive-powered content platform enables Science and Medicine Group to deliver content to multiple audiences through a single user experience.

“Doing this allows us to offer the best collection of life science, instrument, and clinical market reports on one state-of-the-art platform called the Knowledge Center.”

“Science and Medicine Group’s clients can now access chart-heavy slide decks and find, use, and download this content easily using Publish Interactive’s smart workflow tools.”

added Emma Forber, Director of Client Services with Publish Interactive.

About Publish Interactive

Publish Interactive helps high-value B2B research publishers deliver and manage their content through a software platform which offers authoring and workflow tools, licensing and subscriber management and usage analytics.

Publish Interactive is the trading name for Content Catalyst Ltd which, for more than 16 years, has been developing proprietary content management software for publishers of industry and product market research reports. The company is headquartered in Leeds, UK

About Science and Medicine Group

Science and Medicine Group is a leading research and advisory firm serving the life science, analytical instrument, diagnostic, healthcare, radiology, and dental industries. Its publishing brands include Bioinformatics, Instrument Business Outlook, IMV Research, Kalorama Information, and Strategic Directions International .

Contact:

Mitali Mookerjee
Managing Director, Publish Interactive
Phone: +44 (0)113 486 4846
Email: press@publishinteractive.com
Web: https://publishinteractive.com

WoodMac partners with Publish Interactive to launch new publishing platform 

Wood Mackenzie (WoodMac), a global energy, chemical, and extractive industry research firm, has forged a partnership with Publish Interactive, a SaaS developer for the research sector, to launch a new publishing and monetisation platform.

Following a successful rollout, WoodMac has now made its new, state-of-the-art interactive content platform available to all customers of its Power & Renewables division.

WoodMac will use Publish Interactive’s content management and delivery platform to engage all its Power & Renewables customers with a seamless user experience, interactive research content, and a suite of smart workflow tools.

Developing a new Publish Interactive-powered content platform has enabled WoodMac to deliver multiple research products, to multiple audiences, through a single user experience.

“Partnering with Publish Interactive has enabled WoodMac to rationalise three existing client experiences into a single, intuitive content platform and to get that to market in the shortest possible time,”

said Matthew DaPrato, Product Suite Director, Power & Renewables, WoodMac.

“Thanks to Publish Interactive, it’s now quicker to showcase the value of our Power & Renewables service. Our clients are also able to make use of a suite of elegant features to quickly and easily locate content.”

Emma Forber, Director of Client Services with Publish Interactive added:

“Publish Interactive’s intuitive search, and the way content is organised within the platform enable WoodMac to maximise the value of its extensive power and renewables content portfolio,”

About Publish Interactive

Publish Interactive is a leading developer of serviced software for the research sector. It has been supplying its industry-leading content management and publishing platform to research businesses for more than 15 years.

About WoodMac
WoodMac is a leading research and consultancy group focused on the global energy, chemicals, renewables, metals and mining industries. The company was founded in 1973 to review North Sea oilfields and has since expanded the sectors in which it operates through acquisitions. The company was acquired by Verisk Analytics, an American data analytics and risk assessment firm, in 2015.

Contact:

Mitali Mookerjee

Managing Director, Publish Interactive

Phone: +44 (0)113 457 0123

Email: press@publishinteractive.com

Web: https://publishinteractive.com

Everest Group extends its research content platform partnership with Publish Interactive

Publish Interactive, a SaaS developer for the research sector, has extended an agreement to provide Everest Group, a consulting and research firm that advises clients on global services, with its industry-leading content management and research publishing platform.

The new deal, which runs until June 2020, will see Publish Interactive enable Everest Group’s thousands of digital users with sophisticated search, intuitive tools, and simple access to vital research content.

The agreement, which represents an extension of an earlier two-year deal, will allow Everest Group to publish more than 300 new pieces of content every year, including its PEAK Matrix™ assessments that provide global service analysis and insights to enterprises.

The arrangement ensures Everest Group’s portfolio of more than 2,000 pieces of digital content will continue to be managed and made available to subscribers via Publish Interactive’s cloud-based, specialised content solution.

“We first sought out Publish Interactive because we knew its specialised content management and publishing solution could help organise our deep and rich portfolio of research and present the content to our members and prospective clients in a simple, engaging and user-friendly manner,” said Patricia Blair of Everest Group.

“The partnership has been extended so Everest Group can maintain a market-leading online offering at a time when demand for digital services continues to increase rapidly.”

“The research sector is digitising at a furious pace and smart businesses like Everest Group see where the opportunity for growth and future development lies,” said Emma Forber, Director of Client Services with Publish Interactive.

“Publish Interactive provides intuitive and user-friendly tools to help research providers like Everest Group serve customers better and to enable customers to find the information they need in the quickest and easiest way possible.”

To learn more about Everest Group, which is headquartered in Dallas and has offices in Gurgaon, Bangalore, London, New York, and Toronto, visit its site at www.everestgrp.com.

About Publish Interactive

Publish Interactive is a leading developer of serviced software that enables businesses to maximise the value of their research. The company, which is based in Leeds in the UK, has supplied its intelligent research management and publishing platform to research and information businesses for more than 12 years.

Contact Publish Interactive at sales@publishinteractive.com 
or on +44 (0)113 457 0123 or visit online at www.publishinteractive.com.

Contact:

Mitali Mookerjee
Managing Director, Publish Interactive
Phone: +44 (0)113 457 0123
Email: press@publishinteractive.com

451 Research partners with Publish Interactive to launch new publishing platform

451 Research, an IT research firm, has partnered with Publish Interactive, a SaaS developer for the research sector, to launch a new content management and research publishing platform.

451 Research will launch its new, state-of-the-art interactive content portal to customers this month, following a successful rollout of the technology to staff.

The research firm’s deal with Publish Interactive means its customers will benefit from sophisticated search, intuitive workflow tools and simple access to vital research content.

Using Publish Interactive’s cloud-based, specialised research sector content solution, 451 Research can publish more than 2,500 new pieces of content every year, including its short-form reports through its Market Insight service, the long-form Technology & Business Insight research reports and the graphic-heavy Voice of the Enterprise survey research.

The arrangement ensures that at launch more than 28,000 individual reports will be available to subscribers as digital content, with a further 54,228 reports from 451 Research to be uploaded later.

“At 451 Research, we recognise the critical importance of our content being consumable for our clients which has led to our investment in Publish Interactive. Publish Interactive will provide an industry-best user experience that we have wanted for our clients.”

said Alan Elworthy, Chief Revenue Officer at 451 Research.

“The new Research Dashboard empowers our clients to quickly identify, extract and embed the most valuable elements of our research, then seamlessly integrate them into their decision-making process. This accelerated path to finding actionable insights is a fundamental differentiator from our competitors.”

said Aaron St. George, Senior Vice President of Engineering & IT Operations at 451 Research.

“Publish Interactive’s smart tools and intuitive content management and publishing system offer 451 Research a key point of value in its markets,”
“The fact that each piece of content we support can be broken down by users into key ‘snippets’ for delivery, storage and export also helps 451 Research’s aim of increasing their value to clients by moving toward creating content in a more modular fashion,”

added Emma Forber, Director of Client Services with Publish Interactive.

 

For further information, read this Q&A with 451 Research on how Publish Interactive is ‘mission critical’ to its development.

About Publish Interactive

Publish Interactive is a leading developer of serviced software for the research sector. The company is based in Leeds, in the UK. It has been supplying its industry-leading content management and publishing platform to research and information businesses for more than 12 years.

About 451 Research

451 Research is a leading information technology research and advisory company focusing on technology innovation and market disruption. More than 100 analysts and consultants provide essential insight to more than 1,000 client organisations globally through a combination of syndicated research and data, advisory and go-to-market services, and live events. Founded in 2000 and headquartered in New York, 451 Research is a division of The 451 Group.

Contact:

Mitali Mookerjee
Manging Director, Publish Interactive
Phone: +44 (0)113 457 0123
Email: press@publishinteractive.com

Publish Interactive helps Roskill launch a powerful, new interactive content portal

Publish Interactive, a leading developer of serviced software for the Market Intelligence community, has enabled Roskill Information Services, a provider of international metals and minerals research information, to launch a new, fully interactive research content platform.

Using Publish Interactive’s iReports solution, Roskill launched its new research content portal at the start of November to coincide with London Metals Exchange (LME) Week.

The new iReports-powered site enables Roskill to publish new reports in an interactive format that makes it quicker and easier for its customers to search, access, and reuse its information.

Roskill has converted 15 reports published in the last year into an interactive format and over the course of the next six months will make available a further ten-years-worth of reports as interactive content.

Roskill’s new content portal will enable its customers to:

  • Quickly and easily find information through high-quality search
  • Easily export figures into Powerpoint
  • Access the data behind tables as Excel documents
  • Translate written content into several different languages
  • Work seamlessly across its content portal and marketing website thanks to a single sign-in

“We’re delighted to have helped Roskill launch its new interactive content portal and, in doing so, extend the record number of customer launches we have overseen in the last 12 months,” said Emma Forber, Director of Client Services with Publish Interactive.

“We’re really excited about our work with Roskill. We hope the engaging features and customer usage information that iReports can provide will play a significant part in the next phase of its digital development.”

“As a business, we had initially looked to improve our content delivery by developing an in-house platform, but when we saw the range of features iReports could provide, the in-house option worked out to be more costly and less comprehensive,” said Alison Saxby, Director of Roskill Information Services.

“Now we have launched, we couldn’t be happier with iReports. It has enabled us to offer our customers an interactive experience for the first time, we can gather vital feedback on how customers use our products, and we can notify customers of updates to existing report content and easily launch new products into the market.”

About Publish Interactive

Publish Interactive is a leading developer of serviced software for the Market Intelligence community. The company, which is based in Leeds in the UK, has been supplying its iReports publishing software product to research and information businesses since for more than 12 years.

Contact Publish Interactive at sales@publishinteractive.com or on +44 (0)113 457 0123 or visit online at https://www.publishinteractive.com.

About Roskill Information Services

Roskill Information Services is a leader in the provision of international metals and minerals research information. It started life as one of the UK’s first management consultancies in 1930. Roskill began publishing reports in 1970 and it now publishes more than 40 market reports and other information services.

Contact Roskill at info@roskill.com or on +44 20 8417 0087 or visit online at https://www.roskill.com.

Contact:
Emma Forber
Director of Client Services
Publish Interactive
Phone: +44 (0)113 457 0123
Email: sales@publishinteractive.com