‘It has completely transformed the way we produce content’ – how Wainhouse Research makes use of Publish Interactive

Wainhouse Research is an independent analyst firm for the unified communications and collaboration market. It provides end-to-end insight into unified communications, enterprise video, meeting room collaboration, personal & web-based collaboration, and audio-conferencing markets.

The research business produces around 100 market reports and up to 20 industry briefings each year for its subscribers. Content was made available through a custom-build publishing system.

From a user experience and technology perspective, it’s content delivery system had become dated. It was labour-intensive for analysts to create and produce reports and briefs. For the system to continue to meet the needs of its users, it would require significant investment and an increasing level of technical expertise and support.

Wainhouse decided to seek out an alternative solution that could enhance its production process and the way subscribers accessed and interacted with its research content.

Accessing expertise

Partnering with Publish Interactive enabled Wainhouse to make use of its dedicated research industry publishing platform and, critically, gain access to development and product teams that could support its provision of a leading content system.

Because Publish Interactive is a SaaS solution, Wainhouse now benefits from the use of a content management and publishing platform that’s in continual development and, therefore, regularly updated with new, customer-friendly features and functionality.

“Every single attribute of the Publish Interactive experience is an improvement on what we were previously doing,”

said Bill Haskins, Senior Analyst and Partner, Wainhouse Research.

“Having a fulltime support and development team now available is huge. Hiring a team would have been a massive requirement for us, but now we can access all the expertise we need.”

Content delivery

Finding a solution that delivers content in user-friendly ways online and on mobile devices had become a significant requirement for Wainhouse. Its old solution only supplied written reports as downloadable PDFs and wasn’t responsive to the device on which it was accessed.

“Initially, we viewed the value of our research being just the insights in our documents, but we now realise the value is both the content and how it’s distributed,”

said Haskins.

All new research from Wainhouse is now made available as interactive content, making it easy and quick for subscribers to locate research that answers their questions.

With Publish Interactive powering Wainhouse’s publishing system, users can also make use of smart workflow tools to save and share everything from a vital snippet of information to a whole chapter or report. They can then easily download and re-use information or compile their own bespoke reports in just a handful of clicks.

“The response from subscribers ranges from them telling us it’s a welcome update to glowing praise, our sales team also regularly use the platform for prospective activity.”

added Haskins.

Production efficiency

Before entering their partnership with Publish Interactive, Wainhouse published all its material as PDFs.

Not only did publishing in PDF limit Wainhouse’s ability to understand how content was consumed and restrict how subscribers could re-use information, but it also made research production unnecessarily longwinded.

“The process was very analyst intensive,” said Haskins. “We do the research, put it into Word, which was semi-templated, but required extensive formatting. We’d then convert this to PDF and upload that document for publication.”

Wainhouse’s analysts now save vast amounts of time by either authoring reports directly in Publish Interactive or uploading fully-templated Word documents. Uploads can be as simple as a single click and automatically create interactive content that’s ready for publication.

“We knew our publishing process was arcane, as individual analysts were involved in lots of surplus activity,” added Haskins. “Adopting Publish Interactive to power our new publish portal has completely transformed the way we produce content.”

Press Release: Wainhouse Research partners with Publish Interactive to launch a new interactive SaaS publishing platform

Wainhouse Research, an independent analyst firm for the unified communications and collaboration market, has forged a partnership with Publish Interactive, a SaaS developer for the research sector, to launch a new publishing platform.

The new site, which is a subdomain of Wainhouse.com, enables Wainhouse to use Publish Interactive’s unique research industry publishing platform to engage customers with a seamless user experience, interactive content, and a suite of smart workflow tools.

Following a successful beta test in late 2018, Wainhouse began migrating subscribers from its old platform onto the Publish Interactive-powered smart platform in February 2019.

“Adopting Publish Interactive to power our new publish portal has completely transformed the way we produce content,”

said Bill Haskins, Senior Analyst and Partner, Wainhouse Research.

“Every single attribute of the Publish Interactive experience is an improvement on what we were previously doing. Having a fulltime support and develop team now available is also huge for us.”

Wainhouse will use Publish Interactive’s unique content management and delivery platform to publish around 100 industry reports and up to 20 industry briefs each year as interactive content. The firms will also make available a back catalogue of PDF content.

 “Because Publish Interactive is a SaaS platform, Wainhouse Research will benefit from a content management and publishing platform that’s in continual development,”

added Emma Forber, Director of Client Services with Publish Interactive.

“Thanks to our product development and support teams, Wainhouse Research can rely on a solution that’s regularly updated. This ensures both its customers and analysts can make use of simple, intuitive and useful tools that enhance their experiences and improve the effectiveness of their daily workflows.”

About Publish Interactive

Publish Interactive is a leading developer of serviced software for the research sector. It has been supplying its industry-leading content management and publishing platform to research businesses for more than 15 years.

About Wainhouse Research

Wainhouse Research is an independent analyst firm for the unified communications and collaboration market. The company acts as a trusted advisor providing strategic advice and direction for both the UC&C industry and its enterprise users.

Contact:

Mitali Mookerjee
Managing Director, Publish Interactive
Phone: +44 (0)113 457 0123
Email: press@publishinteractive.com
Web: https://publishinteractive.com

How Science and Medicine Group uses Publish Interactive to publish in rich formats for multiple brands

Science and Medicine Group is a leading research and advisory firm for the life science, diagnostic, healthcare, and instrumentation industries. It provides research and business information through text-based sector reports and visually-rich slide decks.

After a string of acquisitions – and as part of a rebrand – Science and Medicine Group needed to create a single repository to aid the creation, distribution, and cross-sell of its research content.

Clients across its distinct brands have varied requirements around the type of content they receive. As such, Science and Medicine Group needed a platform that could serve content in multiple formats, but with a consistent user experience.

The business also needed a platform that would allow it to implement a subscription service across the brands it had recently acquired that did not yet have one in place.

“Having a proper vehicle in place will allow us to bring all our brands to a subscription model,”

said Justin Dudash, Head of Marketing, Science and Medicine Group.

A single destination

With Publish Interactive powering its new delivery platform, Science and Medicine Group is able to serve multiple audiences through a single platform.

“We now operate eight distinct brands, with five of them publishing brands. They all have enough recognition and reputation to stand on their own,”

added Dudash.

To maintain the independence of each business, individual reports are branded according to their specific publisher. In addition, each brand has been assigned a specific landing page and category within the platform.

The landing pages act as a key destination for highlighting content to users, while brand-specific categories enable Science and Medicine Group to make it easier for users to find and access content.

Multiple formats

Different user expectations across its multiple brands means Science and Medicine Group is required to publish content in varied formats to suit these audiences.

“Our Kalorama Information brand creates and publishes content in Word, where as our other brands create and publish documents of up to 1,000 pages in PowerPoint to allow their audiences to easily absorb charts and table-rich content. Publish Interactive’s technology elegantly handles both publishing methods which enables us to offer content in the formats our distinct audiences prefer. It also provides an excellent user experience where content is easily searchable, accessible, and reusable.’

Subscriptions

The adoption of a single destination also allows Science and Medicine Group to highlight the depth and breadth of all its brands to customers for the first time.

While searching for content, users will be shown all related material – both in and outside of their subscription. This will allow users the chance to extend their subscription and make one-off purchases of additional material.

In addition to selling brand-specific subscriptions, Science and Medicine Group can now also offer subject-specific subscriptions that cut across multiple brands.

“The move to Publish Interactive is helping us to democratize content. Our clients have access to our content, all the time. This means information can be accessed freely and not siloed to just a few key people within a client business.’

Press Release: BioInformatics partners with Publish Interactive to launch new publishing platform and rebrand as Science and Medicine Group

BioInformatics Inc., a leading market research firm in the instrumentation and life science industries, has forged a partnership with Publish Interactive, a SaaS developer for the research sector, to launch a new publishing platform as it rebrands to Science and Medicine Group.

Following a successful test and rollout, the new Science and Medicine Group has publicly launched a state-of-the-art interactive content platform to customers.

The new platform will act as a home to Science and Medicine Group’s various research brands, including BioInformatics which retains its distinct identity alongside other businesses in the group.

Science and Medicine Group will use Publish Interactive’s content management and delivery platform to engage customers with a seamless user experience, interactive content, and a suite of smart workflow tools.

The new site will be home to the group’s research back catalogue and will publish around 100 new pieces each year as interactive reports and slide-based content.

A string of recent acquisitions had seen Science and Medicine Group take control of eight distinct business information brands, five of which are publishing organisations that will retain their respective identities in the platform.

“With our recent acquisition of Kalorama Information we inherited use of the Publish Interactive platform,”

said Justin Dudash, Head of Marketing, Science and Medicine Group.

“We relaunched the site and started the process of adding our other brands to the Publish Interactive ecosystem.’

“Doing this will ensure we have a proper vehicle in place to bring all our brands to a subscription model and ensure we add value to the client experience by making it easy for them to access information.’

Developing a new Publish Interactive-powered content platform enable Science and Medicine Group to deliver content to multiple audiences through a single user experience.

“BioInformatics clients can now access chart-heavy slide decks and find, use, and download this content easily using Publish Interactive’s smart workflow tools.’

added Emma Forber, Director of Client Services with Publish Interactive.

About Publish Interactive

Publish Interactive is a leading developer of serviced software for the research sector. It has been supplying its industry-leading content management and publishing platform to research businesses for more than 15 years.

About Science and Medicine Group

Science and Medicine Group is a leading research and advisory firm serving the life science, analytical instrument, diagnostic, healthcare, radiology, and dental industries. Its brands include Bioinformatics, Auntminnie.com, Drbicuspid.com, IBO, IMV, SDI, Kalorama Information and The Science Advisory Board.

Contact:

Mitali Mookerjee
Managing Director, Publish Interactive
Phone: +44 (0)113 486 4846
Email: press@publishinteractive.com
Web: https://publishinteractive.com

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