How Science and Medicine Group uses Publish Interactive to publish in rich formats for multiple brands

Science and Medicine Group is a leading research and advisory firm serving the life science, analytical instrument, diagnostic, healthcare, radiology, and dental industries. It provides research and business information through text-based sector reports and visually-rich slide decks.

After a string of acquisitions – and as part of a rebrand – Science and Medicine Group needed to create a single repository to aid the creation, distribution, and cross-sell of its research content.

Clients across its distinct brands have varied requirements around the type of content they receive. As such, Science and Medicine Group needed an online tool that could serve content in multiple formats, but with a consistent user experience.

The business also needed a solution that would allow it to offer a subscription service to its market report portfolio to simplify the purchase process for its clients.

“Having a start-of-the-art publishing distribution system in place will allow our clients to secure access to our business intelligence for their entire team or company. This will greatly streamline the effort required to identify and purchase market reports covering all of the topics of interest to their organization.”

said Justin Dudash, Head of Marketing, Science and Medicine Group.

A single destination

With Publish Interactive powering its new delivery platform, Science and Medicine Group is able to serve multiple audiences through a single site.

“We now operate eight distinct brands, with five of them publishing brands. Bioinformatics, Instrument Business Outlook, IMV Research, Kalorama Information, and Strategic Directions International.each have strong brand recognition and reputation in their respective industries”

added Dudash.
To maintain the independence of each brand, individual reports are categorized according to their specific publisher. In addition, Science and Medicine Group created a landing page for each brand within the platform, promoting the catalogue of market reports available and to encourage cross-selling opportunities for its clients.

The landing pages act as a key destination for highlighting content to users, while industry-specific categories enable Science and Medicine Group to make it easier for users to find and access content relevant to their interests.

Multiple formats

Different user expectations across its multiple brands means Science and Medicine Group is required to publish content in varied formats to suit these audiences.

“Our Kalorama Information brand creates and publishes content in Word, whereas our other brands create and publish documents of up to 1,000 pages in PowerPoint to allow their audiences to easily absorb charts and table-rich content. Publish Interactive’s technology elegantly handles both publishing methods which enables us to offer content in the formats our distinct audiences prefer. It also provides an excellent user experience where content is easily searchable, accessible, and reusable across all formats and content types.”

Subscriptions

The adoption of a single destination also allows Science and Medicine Group to highlight the depth and breadth of all its brands to customers for the first time.

While searching for content, users will be shown all related material – both in and outside of their licensed access. This will allow users to consider content beyond their current subscription and make ad-hoc purchases of additional material when needed to support their strategic planning.

In addition to selling brand-specific subscriptions, Science and Medicine Group can now also offer industry-specific subscriptions that span multiple publishers.

“Implementing Publish Interactive is helping us to democratize information within our client companies, such that the thousands of users on our platform have direct access to the business intelligence they need, when they need it.”

How WoodMac used Publish Interactive to merge three digital experiences into a single platform

Wood Mackenzie (WoodMac) is a highly-regarded global research firm for the energy, chemical, and extractive industries. It provides data and insights to inform business decisions, with new content published daily across the group.

Demand for market intelligence from WoodMac has led to the acquisition of two related industry-knowledge businesses in the Power & Renewables sector – but this left the business managing customers across three separate content platforms with varied user experiences, structures and functionality across the sites.

‘Having three platforms was a problem…’

Thanks to a partnership with Publish Interactive, WoodMac has been able to equip its Power & Renewables division to serve customers more efficiently and with a higher degree of user satisfaction.

“WoodMac has grown by acquisition, since 2016, we have taken on Greentech Media and MAKE to bolster our Power & Renewables offering, but this left us with three separate self-service platforms.

said Matthew DaPrato, Product Suite Director, Power & Renewables, WoodMac.

“Having three platforms to run was a problem. Similar products across the sites had different names, each platform had a unique structure, and functionality was varied across the sites, there was no consistency.”

WoodMac used Publish Interactive’s publishing and monetisation platform to merge the content of WoodMac, Make, and Greentech Media. Its Power & Renewables information is now published under the WoodMac brand through a single, customer-centric web portal.

“The Publish Interactive system is intuitive and it’s simple to use. Publish Interactive has elegant features; particularly its search, which has really helped our engagement, both internally and externally. We have also been able to align our structures and add consistency across our Power & Renewables content.”

added Matthew.

‘Lots of customers didn’t know what content we had…’

With content spread across three platforms, WoodMac was spending a significant proportion of time dealing with queries as customers couldn’t easily find the content they needed.

“Many of our customers didn’t really understand the breadth of information we had,” said Matthew. “Now, we can organise around topics, subject categories, and even products to make it easier for customers find and access every piece of content that might be useful to them.

Making it easier for clients to understand the entire Power & Renewables content portfolio and to find and access content for themselves contributed to growing ‘per user’ engagement levels in the first three months of using Publish Interactive.”

Matthew described this change as a “ very encouraging sign.”

‘It allowed us to move to market quickly…’

With 365 pieces of content published in 2018, WoodMac is used to creating and releasing new Power & Renewables materials almost every day. As such, it wanted to avoid a long implementation of publishing technology. It needed a solution that would satisfy its customers’ needs and that could be up and running in the shortest possible time.

“Implementation was critical for us,” added Matthew. “We wanted to do it quickly, we only had a tight window to bring new a platform online… considering all the technology and stakeholders we had to engage, we managed to get it done pretty efficiently.”

The speed of implementation allowed WoodMac to go to market quickly with its new unified brand and, in doing so, enabled its clients to engage with its Power & Renewables content in a new, user-friendly environment at the earliest possible opportunity.

How TGaS uses Publish Interactive to deepen customer relationships

TGaS Advisors is a highly-regarded benchmarking and advisory service for the pharmaceutical sector. It provides research and surveying advice through ‘VHows’ – short pieces of content that use survey data to answer questions for the benefit of business around the globe.

Advice from TGaS is much sought-after, yet before it started using Publish Interactive’s content management and publishing system, it didn’t have a repository for its highly-valuable information or a destination where customers could search through previously published content.

Data and insights were created then emailed to customers as PDFs. There was no central point where clients could search and access content. The approach relied on clients overseeing their own libraries.

Inevitably, clients would lose track of their data and insights or they would have difficulty accessing this information. TGaS saw an opportunity to add real value to its offering by supplying access to its entire knowledge base and help clients make better use of their content.

Accessing all data, all the time

With Publish Interactive powering its Insights Portal, TGaS was able to make its back catalogue of VHows and reports available to its customers.

In addition, the smart tools built into the portal means TGaS can now help customers understand the depth and variety of content they already own, maximise its value, and easily gain access to insights.

“Customers regularly use data to gain buy-in from colleagues on internal decision-making, so TGaS needed to make its content accessible around the clock,” says Tarra Maeshima, Associate Director of TGaS Advisors.

“Using the Insights Portal, our members can easily search for data they need and leverage this to help them overcome business challenges in the shortest time possible.”

“Searchability is key”

“The cornerstone of the portal is high-quality search”, says Tarra. “Whether customers discover information for themselves or TGaS accesses content on their behalf and directs them accordingly, the ability to quickly find knowledge that answers critical business questions is paramount.”

“The simple searchability of the site is key for our customers – as is the way content is organised within the system. It makes it very easy for clients to find what they need and to also find compelling, related material.”

“Using Publish Interactive, TGaS has enjoyed increased usage of its portal every year since inception. So far in 2018, overall usage has risen 39% year on year with the depth of engagement also increasing.”

“Our customers come to us with questions every time they face challenges and want to understand how other pharmaceutical companies have solved those problems.”

“Our database has thousands of these questions answered – and giving our customers the ability to search through the database using Publish Interactive speeds up the value we deliver. The online portal doesn’t replace their face-to-face interactions with our experts, but it does enhance them.”

A relationship building tool

When a client registers for portal access, Tarra offers each a demo where she sets up a Saved Search and an alert on their behalf. This, she says, encourages customers to maximise the value of access and it helps establish a high-value relationship between TGaS and the customer.

“Saved Searches and Alerts are a big deal for customer relationships,” says Tarra. “Customers only seek information when it’s necessary, so alerts are a useful way for them to stay on top of relevant information and dive into content quickly when answers are needed.”

Creating real value

The combination of alerts, the anytime, anywhere self-service access to information, and fact that the portal can be used as a common reference point during conversations with clients adds real, tangible value over the course of a client’s membership.

“The portal serves as a relationship-building tool with clients,” says Tarra. “It helps launch the relationship in the first instance, which is extremely valuable, then elevates the conversations we have with customers as we go on.”

How an integration with Publish Interactive helps Everest Group manage access rights

Everest Group is a consulting and research firm that advises clients on global services. Its portfolio contains over 2,000 pieces of digital content.

With users numbering in the tens of thousands, managing access rights to such a large content set was complicated, particularly as Everest Group’s homegrown content management system had inherent complexities.

Market Research publishing platform

To support its growing membership base – and ensure they were always able to make use of the best available research technology – Everest Group forged a partnership to use Publish Interactive’s smart content management and publishing system.

Now, Everest Group publishes more than 300 new pieces of content every year via Publish Interactive’s cloud-based content solution. It also provides members with seamless access to its content library, where they can quickly and easily search, save, and share relevant content.

“Using Publish Interactive has significantly improved many of our processes,” says Patricia Blair of Everest Group. “We’re able to move faster, reports are easier to publish, content and memberships are easier to manage. It’s a great improvement on the system we used before.”

Integrating systems

For any publisher, it can be difficult to know how to use technology to seamlessly grant access to its users and account holders – and it’s just as tough to keep records of what individuals and organisations are entitled to access.

Everest Group uses Salesforce as its CRM platform, so it was critical that Salesforce integrated with Publish Interactive’s content management system.

When Everest Group started using Publish Interactive, it needed a way to ensure individual users were provided with relevant content access in an efficient manner. The answer lay in a technical integration between Everest Group’s Salesforce instance and Publish Interactive.

Establishing access rights

The seamless nature of this integration ensures that employees working for an Everest Group membership client can access all the content to which they’re entitled, without Everest Group having to conduct multiple manual processes.

As more content is added to a research offering, member accounts can immediately access the new information, gaining instant value from their membership.

The integration also helps differentiate the access rights granted to individuals with memberships, those who purchase individual reports online, and those who simply access complementary content.

In short, the integration makes everyone’s life just a little bit simpler…

How WSL Strategic Retail uses SaaS technology to keep its How America Shops research at the cutting edge

WSL Strategic Retail is a specialist information provider that helps retailers reach their target markets. Using survey data, it develops insights and solutions to help businesses understand shoppers’ desires and behaviours.

Data and insights from WSL Strategic Retail are eagerly sought-after across the retail sector, but the custom-built database it used to house its information and act as a content library was outdated.

‘People couldn’t find what they were looking for…’

Thanks to a partnership with Publish Interactive, a SaaS technology provider for the research sector, WSL Strategic Retail has been able to equip itself for the digital age.

“Search is really important,” says Maryann Javier, Visual Brand Manager with WSL Strategic Retail. “With the custom-built system, people couldn’t find what they needed. Using Publish Interactive is a much better way to find and share content.”

WSL Strategic Retail uses Publish Interactive’s smart content management and publishing system to improve the value it offers customers. The full suite of its How America Shops research is around 40 pieces of content annually to which subscribers need quick and easy access.

“Not only can subscribers now easily locate information”, says Maryann, “the smart workflow tools built into WSL’s content library help them to easily re-use the data and find insights quickly.”

“Our clients are using the new library really well. They can find everything they need,” adds Maryann. “This gets noticed by others. They see content they don’t yet own and can buy it. The system is good at exposing people to new reports.”

Low maintenance technology

The ability to provide customers with high-quality search is critical to the development of WSL. Like other businesses of a similar size, however, it found maintaining a high-quality digital service in-house would prove both costly and time-consuming.

“We were quoting with developers to renovate the existing system we had, but technology moves so quickly, we realised we’d need constant upgrades if we continued to develop our own product,” says Maryann.

“Publish Interactive is serviced software, so it’s continually being upgraded by its own team of developers. That’s was perfect situation for us, as we’re a small team with no developers in-house. We get cutting-edge technology to delight our customers, without the hassle of managing it.”

Developing integrations

The next phase of WSL’s development will see it increase the value it offers subscribers by enabling them with greater survey data visualisation and analytics tools.

Functionality made available through Publish Interactive’s integration with MarketSight, will empower WSL’s subscribers to combine data, create their own insights, and embed visualisations into bespoke reports in a way that wasn’t previously possible.

“The reports we publish have all the data cleaned up and converted into totals, rather than spilt out by all demographics or retailers,” adds Maryann. “Our customers know we have that deeper level of data and often ask us to supply it to them.”

“In the future, they won’t have to ask. They’ll simply be able to access that data and visualise it quickly and easily themselves.”

How Edify Digital Media uses Publish Interactive’s analytics to refine its offering and drive sales leads

theSauerReport is the world’s leading authority on hides and skin prices. Since 1985 it has provided daily raw material prices to its customers alongside market trends and information on the leather industry.

On acquiring it, publisher Edify Digital Media knew it had a great product but how would it properly equip the report for the digital age?

The report ran on a basic website with an outdated design. A daily update was emailed to subscribers, but it wasn’t protected by a login. Premium information was easily forwarded to non-subscribers. Equally, there was no incentive to visit the website and no way to measure user stats.

Edify Digital Media needed to ensure customers could access the information in the simplest way possible and enable a business model based on the provision of smart digital access to its highly valuable content.

Partnering with Publish Interactive enabled Edify Digital Media to make use of its smart content management and publishing system to power the new website it would create for theSauerReport.

‘Commercially, analytics is the most useful feature…’

Edify Digital Media’s update of its online portal ensured subscribers would benefit from useful new features and functions, while also enabling it to attract new customers and, for the first time, understand how its content is used.

“On the commercial side, analytics is the most useful feature,” says Maria Wallace, co-founder of Edify Digital Media. “I particularly like the email alerts that come directly through to me to say someone has looked at a certain report marketing page which can then be passed to the sales team to follow up”.

“As publishers, user analytics is valuable as it provides us with information relating to what content is of most interest (so we can produce more) and with warm sales leads for possible subscription upgrades or new business opportunities.”

“Through the site,” she adds. “we’re able to monitor the number of overall reports accessed – as well as analytics on specific reports – helping us to remain focused on the content of most interest to our subscribers.”

Enhancing the customer experience

In addition to helping Edify Digital Media understand more about its customers and their use of content, the move onto the Publish Interactive platform enabled Edify Digital Media to broaden the range of content it offers to subscribers. It has added a Knowledge Centre and a section for in-depth reports.

“Besides being quicker and easier to use, the new system offers subscribers a number of useful features such as the download and custom report feature, advanced search functionality and, through Dataviewer, the ability to interact with data sets,” adds Maria.

“Content is created directly within the platform, which saves us time and is convenient,” Maria adds.

“Only those with a login can access content, which helps protect our subscription business model. We can also license individual reports or report groups, which provides greater flexibility when it comes to selling.”

In addition, Maria says, Edify Digital Media can publish content in ‘private mode’, enabling it to offer a consultancy service for individual customers alongside the tiered subscription model it uses to manage access to its principal content.

Evolving the business model

Edify Digital Media now has around 800 stored reports and creates around 265 new pieces of content each year. Easy access to this content and its suite of user-friendly workflow tools help keep renewal rates high and subscribers happy with the service.

A recent customer survey found that 80% of subscribers make use of the quick search feature to access content they need from across theSauerReport in the shortest possible time.

As the business grows, adds Maria, as do the commercial opportunities within the platform. Rather than simply offering theSauerReport, the opportunity exists to evolve into a ‘report store’ where users can search and access reports by different industry sectors.

How Publish Interactive is ‘mission critical’ to 451 Research’s development

Publish Interactive recently announced a partnership with 451 Research to provide the IT research firm its industry-leading content management and research publishing platform.

Brett Azuma, Executive Vice President and Chief Research Officer, and Kiran Shah, Chief Information Officer and Global Head of Professional Services at 451 Research, explain how Publish Interactive will enable their business to play a more integral role in the working lives of their customers.

What’s the biggest challenge for research businesses right now?

Brett Azuma: The ongoing challenge is to become increasingly valuable to clients and deliver that value in a tangible way. My boss always says: clients need to see the value and feel the value.

Kiran Shah: The biggest challenge is to stay relevant as well as visible to clients and potential clients – to stay top of mind. Ten years ago, there was far less information, from fewer sources. Today’s challenge for research firms is to connect users with the right data, with interpretation from the right experts who can provide real insight.

How critical is the role Publish Interactive will play in the evolution of your business?

BA: It’s mission-critical to the development of the business. The platform is now the primary way our clients interact with the research we create. Publish Interactive is aligned with what we need now, and it will enable us to adapt to serve our clients as technology evolves. The platform also enables us to move to market more quickly and reduces the execution risk in getting there.

KS: The key benefit is customers’ ability to find relevant content. With more than 100 analysts, we publish a lot of insights and data, so the feature we’re most excited about is search. For the first time, we’ll have deep indexing of all of our content across every media type. This will provide greater relevancy and rich search results. The second benefit comes from the capability of the publishing platform itself, which can deliver rich media with interactive data embedded in the content. We’ve only just begun to unlock the potential of that capability.

How will this new platform help you to provide value to your customers?

BA: It will allow us to play a more integral role in how our clients work. One of our strategic goals is to become more embedded in their workflows. The platform brings us closer to our clients on a day-to-day basis. It will be easier for them to find what they’re looking for and extract this into whatever documents or spreadsheets they need. The phrase we use now is discover, extract, embed.

KS: Time is money. Reducing the time our customers spend finding relevant content provides huge value, and if we can also expand the breadth of insight available to customers to help them deal with the problems at hand, that value increases exponentially.

Why did you choose Publish Interactive over another solution or an in-house build?

BA: The decision not to build our own system was based on time to market and execution risk. We have great developers, but there’s always some risk. Publish Interactive had already built what we needed. We aligned strategically with Publish Interactive because many of the tools and features in the platform are things we wanted. Also, the platform was specifically designed for the research business. It’s not a generalist content system that had a bit of what we needed; it’s built specifically for businesses like ours.

KS: Publish Interactive was built by people who come from the research world. We’re migrating from a homegrown platform that served us well for nearly two decades. We looked at so many different systems over the years, and really none of them addressed the needs of the research industry as comprehensively as this platform does. Publish Interactive fundamentally knows our world, and all that knowledge is built into the platform’s capabilities.

Do you think this technology will change how you do business? What will it enable?

BA: Working with Publish Interactive is about how clients see us. The platform provides us a key point of differentiation in the market. It helps us externally, and it will also help internally as we restructure our workflows. We have plans to create content in a more modular fashion, and Publish Interactive will help us do that much more easily than other systems could.

KS: The platform gives us the ability to publish content in a more granular way and sell research in different configurations. In the past, we were limited to selling our research in topic- and product-oriented configurations. With Publish Interactive we can substantially expand the types of subscription models to more closely match the needs of our customers. But the bigger change we expect is improved customer engagement, which will undoubtedly lead to growth.