Why an integration with Publish Interactive helps Everest Group manage access rights

Everest Group publishes more than 300 new pieces of content every year using Publish Interactive’s cloud-based content solution

Everest Group is a consulting and research firm that advises clients on global services. Its portfolio contains over 2,000 pieces of digital content.

With users numbering in the tens of thousands, managing access rights to such a large content set was complicated, particularly as Everest Group’s homegrown content management system had inherent complexities.

Market Research publishing platform

To support its growing membership base – and ensure they were always able to make use of the best available research technology – Everest Group forged a partnership to use Publish Interactive’s smart content management and publishing system.

Now, Everest Group publishes more than 300 new pieces of content every year via Publish Interactive’s cloud-based content solution. It also provides members with seamless access to its content library, where they can quickly and easily search, save, and share relevant content.

“Using Publish Interactive has significantly improved many of our processes,” says Patricia Blair of Everest Group. “We’re able to move faster, reports are easier to publish, content and memberships are easier to manage. It’s a great improvement on the system we used before.”

Integrating systems

For any publisher, it can be difficult to know how to use technology to seamlessly grant access to its users and account holders – and it’s just as tough to keep records of what individuals and organisations are entitled to access.

Everest Group uses Salesforce as its CRM platform, so it was critical that Salesforce integrated with Publish Interactive’s content management system.

When Everest Group started using Publish Interactive, it needed a way to ensure individual users were provided with relevant content access in an efficient manner. The answer lay in a technical integration between Everest Group’s Salesforce instance and Publish Interactive.

Establishing access rights

The seamless nature of this integration ensures that employees working for an Everest Group membership client can access all the content to which they’re entitled, without Everest Group having to conduct multiple manual processes.

As more content is added to a research offering, member accounts can immediately access the new information, gaining instant value from their membership.

The integration also helps differentiate the access rights granted to individuals with memberships, those who purchase individual reports online, and those who simply access complementary content.

In short, the integration makes everyone’s life just a little bit simpler…

Tags

  • Content Licensing
  • Integrations
  • Personalisation

How WSL Strategic Retail ensure its How America Shops research is at the cutting edge

Data and insights from WSL Strategic Retail are eagerly sought-after across the retail sector, but the custom-built database it used to house its information and act as a content library was outdated.

WSL Strategic Retail is a specialist information provider that helps retailers reach their target markets. Using survey data, it develops insights and solutions to help businesses understand shoppers’ desires and behaviours.

‘People couldn’t find what they were looking for…’

Thanks to a partnership with Publish Interactive, a SaaS technology provider for the research sector, WSL Strategic Retail has been able to equip itself for the digital age.

“Search is really important,” says Maryann Javier, Visual Brand Manager with WSL Strategic Retail. “With the custom-built system, people couldn’t find what they needed. Using Publish Interactive is a much better way to find and share content.”

WSL Strategic Retail uses Publish Interactive’s smart content management and publishing system to improve the value it offers customers. The full suite of its How America Shops research is around 40 pieces of content annually to which subscribers need quick and easy access.

“Not only can subscribers now easily locate information”, says Maryann, “the smart workflow tools built into WSL’s content library help them to easily re-use the data and find insights quickly.”

“Our clients are using the new library really well. They can find everything they need,” adds Maryann. “This gets noticed by others. They see content they don’t yet own and can buy it. The system is good at exposing people to new reports.”

“Search is really important… With the custom-built system, people couldn’t find what they needed. Using Publish Interactive is a much better way to find and share content.”


Maryann Javier


Visual Brand Manager, WSL Strategic Retail

Low maintenance technology

The ability to provide customers with high-quality search is critical to the development of WSL. Like other businesses of a similar size, however, it found maintaining a high-quality digital service in-house would prove both costly and time-consuming.

“We were quoting with developers to renovate the existing system we had, but technology moves so quickly, we realised we’d need constant upgrades if we continued to develop our own product,” says Maryann.

“Publish Interactive is serviced software, so it’s continually being upgraded by its own team of developers. That’s was perfect situation for us, as we’re a small team with no developers in-house. We get cutting-edge technology to delight our customers, without the hassle of managing it.”

Developing integrations

The next phase of WSL’s development will see it increase the value it offers subscribers by enabling them with greater survey data visualisation and analytics tools.

Functionality made available through Publish Interactive’s integration with MarketSight, will empower WSL’s subscribers to combine data, create their own insights, and embed visualisations into bespoke reports in a way that wasn’t previously possible.

“The reports we publish have all the data cleaned up and converted into totals, rather than spilt out by all demographics or retailers,” adds Maryann. “Our customers know we have that deeper level of data and often ask us to supply it to them.”

“In the future, they won’t have to ask. They’ll simply be able to access that data and visualise it quickly and easily themselves.”

Tags

  • Analytics
  • Market Reports
  • Search

How Edify Digital Media uses Publish Interactive’s analytics to refine its offering and drive sales leads

theSauerReport is the world’s leading authority on hides and skin prices. Since 1985 it has provided daily raw material prices to its customers alongside market trends and information on the leather industry.

On acquiring it, publisher Edify Digital Media knew it had a great product but how would it properly equip the report for the digital age?

The report ran on a basic website with an outdated design. A daily update was emailed to subscribers, but it wasn’t protected by a login. Premium information was easily forwarded to non-subscribers. Equally, there was no incentive to visit the website and no way to measure user stats.

Edify Digital Media needed to ensure customers could access the information in the simplest way possible and enable a business model based on the provision of smart digital access to its highly valuable content.

Partnering with Publish Interactive enabled Edify Digital Media to make use of its smart content management and publishing system to power the new website it would create for theSauerReport.

‘Commercially, analytics is the most useful feature…’

Edify Digital Media’s update of its online portal ensured subscribers would benefit from useful new features and functions, while also enabling it to attract new customers and, for the first time, understand how its content is used.

“On the commercial side, analytics is the most useful feature,” says Maria Wallace, co-founder of Edify Digital Media. “I particularly like the email alerts that come directly through to me to say someone has looked at a certain report marketing page which can then be passed to the sales team to follow up”.

“As publishers, user analytics is valuable as it provides us with information relating to what content is of most interest (so we can produce more) and with warm sales leads for possible subscription upgrades or new business opportunities.”

“Through the site,” she adds. “we’re able to monitor the number of overall reports accessed – as well as analytics on specific reports – helping us to remain focused on the content of most interest to our subscribers.”

Enhancing the customer experience

In addition to helping Edify Digital Media understand more about its customers and their use of content, the move onto the Publish Interactive platform enabled Edify Digital Media to broaden the range of content it offers to subscribers. It has added a Knowledge Centre and a section for in-depth reports.

“Besides being quicker and easier to use, the new system offers subscribers a number of useful features such as the download and custom report feature, advanced search functionality and, through Dataviewer, the ability to interact with data sets,” adds Maria.

“Content is created directly within the platform, which saves us time and is convenient,” Maria adds.

“Only those with a login can access content, which helps protect our subscription business model. We can also license individual reports or report groups, which provides greater flexibility when it comes to selling.”

In addition, Maria says, Edify Digital Media can publish content in ‘private mode’, enabling it to offer a consultancy service for individual customers alongside the tiered subscription model it uses to manage access to its principal content.

Evolving the business model

Edify Digital Media now has around 800 stored reports and creates around 265 new pieces of content each year. Easy access to this content and its suite of user-friendly workflow tools help keep renewal rates high and subscribers happy with the service.

A recent customer survey found that 80% of subscribers make use of the quick search feature to access content they need from across theSauerReport in the shortest possible time.

As the business grows, adds Maria, as do the commercial opportunities within the platform. Rather than simply offering theSauerReport, the opportunity exists to evolve into a ‘report store’ where users can search and access reports by different industry sectors.

Tags

  • Analytics
  • Sales
  • Subscribers

Q&A: How Publish Interactive is ‘mission critical’ to 451 Research’s development

Publish Interactive recently announced a partnership with 451 Research to provide the IT research firm its industry-leading content management and research publishing platform.

Brett Azuma, Executive Vice President and Chief Research Officer, and Kiran Shah, Chief Information Officer and Global Head of Professional Services at 451 Research, explain how Publish Interactive will enable their business to play a more integral role in the working lives of their customers.

What’s the biggest challenge for research businesses right now?

Brett Azuma: The ongoing challenge is to become increasingly valuable to clients and deliver that value in a tangible way. My boss always says: clients need to see the value and feel the value.

Kiran Shah: The biggest challenge is to stay relevant as well as visible to clients and potential clients – to stay top of mind. Ten years ago, there was far less information, from fewer sources. Today’s challenge for research firms is to connect users with the right data, with interpretation from the right experts who can provide real insight.

How critical is the role Publish Interactive will play in the evolution of your business?

BA: It’s mission-critical to the development of the business. The platform is now the primary way our clients interact with the research we create. Publish Interactive is aligned with what we need now, and it will enable us to adapt to serve our clients as technology evolves. The platform also enables us to move to market more quickly and reduces the execution risk in getting there.

KS: The key benefit is customers’ ability to find relevant content. With more than 100 analysts, we publish a lot of insights and data, so the feature we’re most excited about is search. For the first time, we’ll have deep indexing of all of our content across every media type. This will provide greater relevancy and rich search results. The second benefit comes from the capability of the publishing platform itself, which can deliver rich media with interactive data embedded in the content. We’ve only just begun to unlock the potential of that capability.

How will this new platform help you to provide value to your customers?

BA: It will allow us to play a more integral role in how our clients work. One of our strategic goals is to become more embedded in their workflows. The platform brings us closer to our clients on a day-to-day basis. It will be easier for them to find what they’re looking for and extract this into whatever documents or spreadsheets they need. The phrase we use now is discover, extract, embed.

KS: Time is money. Reducing the time our customers spend finding relevant content provides huge value, and if we can also expand the breadth of insight available to customers to help them deal with the problems at hand, that value increases exponentially.

Why did you choose Publish Interactive over another solution or an in-house build?

BA: The decision not to build our own system was based on time to market and execution risk. We have great developers, but there’s always some risk. Publish Interactive had already built what we needed. We aligned strategically with Publish Interactive because many of the tools and features in the platform are things we wanted. Also, the platform was specifically designed for the research business. It’s not a generalist content system that had a bit of what we needed; it’s built specifically for businesses like ours.

KS: Publish Interactive was built by people who come from the research world. We’re migrating from a homegrown platform that served us well for nearly two decades. We looked at so many different systems over the years, and really none of them addressed the needs of the research industry as comprehensively as this platform does. Publish Interactive fundamentally knows our world, and all that knowledge is built into the platform’s capabilities.

Do you think this technology will change how you do business? What will it enable?

BA: Working with Publish Interactive is about how clients see us. The platform provides us a key point of differentiation in the market. It helps us externally, and it will also help internally as we restructure our workflows. We have plans to create content in a more modular fashion, and Publish Interactive will help us do that much more easily than other systems could.

KS: The platform gives us the ability to publish content in a more granular way and sell research in different configurations. In the past, we were limited to selling our research in topic- and product-oriented configurations. With Publish Interactive we can substantially expand the types of subscription models to more closely match the needs of our customers. But the bigger change we expect is improved customer engagement, which will undoubtedly lead to growth.

How Publish Interactive improved client satisfaction for a business strategy and analysis firm

Business strategy and IT analysis firm Enterprise Strategy Group needed a way to make it quick and easy for its clients to use and explore the data it produced – and most importantly, it needed a way for clients to make data actionable without consuming a large chunk of the working day.

In this video the client explains how use of Publish Interactive’s content delivery software improved client satisfaction by turning previously time-consuming research sessions into information that could be gathered at the touch of a button.

“Our clients easily see the same benefits in the platform that we do,” says the client. “What they love about the platform is that, at 11 O’clock at night, if they need a data point for an important meeting in the morning, they don’t have to rely on ESG for that data. They have the platform, they can find the data, download it, and insert it into their presentation in under thirty seconds.”

Visit the Enterprise Strategy Group Interactive Research Portal powered by Publish Interactive.

Tags

  • Content Management
  • Delivering Data
  • User Journey

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