SlideViewer: introducing our latest feature which delivers interactive PowerPoints

Why we developed the ability to publish interactive PowerPoint reports

We spend a lot of time thinking about how B2B syndicated research content is published and consumed. One thing we have really noticed is how the traditional A4-style report authored in Microsoft Word is slowly being usurped by PowerPoint. The highly visual content, in landscape form, looks great on widescreen monitors and allows publishers to present data in a more graphic format.

As a leading publishing technology company, our response to these changing publisher customer requirements was twofold: firstly, we needed to improve the landscape view, and secondly, we wanted to add ‘interactivity’ to PowerPoint reports.

Before we started development work, we had three tricky problems to solve:

  1. How could we deliver content in landscape and portrait format in the same interface whilst retaining a consistent end-user experience?
  2. How could we show meaningful previews of pages within search results so end-users have an idea of the contents of a slide?
  3. Could we develop a function for readers to identify tables and figures and extract the underlying data?

Five months after these challenges were proposed we have the solution to all three! Our new module, SlideViewer, showcases PowerPoint content in an easy-to-read landscape format. It also provides search across multiple reports with a great page preview option and the data within tables and figures can be extracted to a spreadsheet for further analysis.

Additionally, within a slide an end-user can clip sections, add notes and share with colleagues reducing the need to download a report for offline reading.

A key outcome of the project is for publishers to heighten subscriber engagement with content. Metrics around this could include increased number of online reads vs. whole file downloads and an increase in content interactions within the platform.

SlideViewer’s benefits are numerous but can be summarised as:

  • Analysts can deliver their interactive PowerPoint-created content using their existing production methods
  • End-users can quickly find and reuse the content they need in their own research without the need to download the whole report; and
  • Publishers can see data regarding usage which will allow them to understand the content’s value to their subscribers.

We have 16 years of experience developing interactive online experiences for research publishers. Our long-standing DocViewer provides a uniquely interactive interface for the search and consumption of longform research reports created in Word.

We know the SlideViewer module will be a hit with our publishers as they get to publish visually appealing content which is easily accessible by their users with no change to their authoring workflow.

New: analytics features allow publishers to monitor subscriber interactions

You can now track and improve your retention rates, through the account renewals, chart, account activity scores and improved logs. These features are now available to all our customers as standard.

Understand your customers better

To help you get better insight into how your customers are using your content, the key usage stats that you can download from the system have been updated to use much clearer log names used in the activity score, so that you know exactly what your customers are doing on your site.

We are keen to continue improving this area. We’d love to hear your ideas about the functionality you need to keep renewals high.

Content Catalyst awarded its third US patent

Content Catalyst was recently awarded its third US patent covering technology we have created as part of the ongoing development of our platform.

Naturally, we’re delighted about the award that came through in the early part of the year. It stands as recognition of all the hard work put in by our development team and demonstrates our absolute commitment to maintaining Publish Interactive as the market intelligence community’s leading solution for the distribution and management of research insights, analysis, data, and news.

Mitali Mookerjee, Managing Director, celebrates getting another patent

The fact that we now have three patents shows we had a good initial idea and, in the intervening years since that was recognised through a first patent award, we haven’t rested on our laurels. In fact, we’ve ramped up the innovation and, as a result, gained two further awards.

As we provide our customers with systems and features that are wholly unique, we need patents to protect not only those innovations, but to safeguard our ability to continue pushing forward with newer and newer technology for the future.

A patent, for us, protects our investment in the next few years of development. It helps set the programme for the years to come and helps lay the foundations for the array of new and exciting technology we’ll be able to offer our customers.

Our first patent award covered the integration of different data types used in market intelligence; how disparate sets of information could be brought together into one document to enable a unified workflow. The second covered a technical solution for easily allotting and commercialising analysts’ time, enabling an agency where enquires to the analyst are charged for.

Our latest award really shows how the nature of the market intelligence world is moving because it relates to ‘evergreen’ content – that’s products compiled from multiple sources that automatically updates when the underlying elements on which it is based moves.

Ramping up innovation

The interesting thing about our patents is how they reflect our ramping up of innovation. Patent applications are made once a development is under way, but during the application process the innovation doesn’t stop, technology is developed further. It’s made increasingly sophisticated so when it’s introduced into customer systems, it adds a wholly new level of functionality to their product.

Market intelligence firms use our product for two principal reasons: they want access to the most sophisticated and intuitive technology available, in the knowledge that this technology will remain at the cutting edge through our constant innovation; or, they understand that it is much better value to license the leading platform, rather than try to keep up with the escalating costs of meeting increasingly sophisticated user expectations if they develop their own platform.

For customers, the fact that we’re constantly making this investment in the future should be endlessly reassuring: this means we’re developing creative technical solutions to real world problems and continuously innovating our product so that it works in a simple, intuitive way.

If the next 12 years are anything like the dozen that have just passed, we’ll continue to build on our legacy of innovation and look forward to many more exciting developments in the years to come.

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