shaping the future
New products, closer relationships,
and meeting users’ shifting expectations…
To mark the end of an exciting year at Publish Interactive, our directors explain how the year just gone will shape 2019, and beyond.
Director of Client Services
‘What marks out 2018 is deepening customer relationships’
Over the past 12 months, we’ve signed some great new customers, renewed contracts, upgraded technology for others, and launched a string of interactive research portals. By any measure, it’s been a busy year, but what has marked out 2018 was the ever-deepening relationships we have forged with our customers.
The quality of our relationships is paramount, but during 2018 we’ve sought to deepen them further by establishing customer connections at each level of the business and across multiple departments. We now have an active customer panel to feed back into the development of our solution and our teams in operations, development, commercial, marketing, and product owners have strong relationships into our client businesses that will help us respond even more directly to their needs throughout 2019 – and beyond.
Director of Operations
‘Much work was under the hood, developing vital infrastructure on which customers rely’
Our policy of continuous development means we rarely sit still. Since January, we’ve introduced a new content product and features to do all sorts of things – including making it easier to brand content and adding several elements to enhance workflow efficiency.
Of course, this is just the work you see; much of our endeavour has been under the hood, developing the technical infrastructure that ensures our platform will continue to grow and integrate smartly with the various technologies relied upon by our partners.
To achieve this, we’ve launched a host of new APIs throughout the year to help customers use our software in the most effective and efficient way possible; but perhaps our most critical work has been our forward architecture planning. Through this process, we’ll ensure that future iterations of our software can increasingly operate through the cloud and deliver the speed and stability our partners will need.
‘Developing a deeper understanding of end users’ needs will be a key focus in 2019’
Research consumers (our customers’ customers) need critical business insights supplied in a way that complements, rather than disrupts, their working lives. They need digital research services to slot efficiently and seamlessly into their workflows.
At Publish Interactive, we’ve always taken a lead on developing the technology research publishers need to meet the high expectations of their end users – and 2019 will be no different.
In the next year, we’ll focus on understanding even more about the behaviour and usage of end users, developing on the customer panels established in 2018. We’ll be enhancing our multi-format content capabilities – for example, making better use of landscape views and slide formats for PPT support – that enable publishers to deliver research to their customers in the most accessible and re-usable way possible.
‘Our job is to empower analysts to reveal insights in compelling ways’
The explosion in data is well documented and, if anything, the past year has seen an acceleration. In an age of abundant information, analysts who can pinpoint telling and true insights are more vital than ever; but it’s a reality of research that as the nature of data changes, so does the end-user requirement.
Not a generation ago, static report formats delivered static insights: this sector is growing, this one is not. Those answers are of little use now; businesses need insight that reveals something previously unknown that they can customise or run through appropriate filters to make it applicable for them.
The challenge for analysts now is twofold: find new insights and demonstrate them in the best way possible. For an experienced and insightful analyst, the first point is within their reach; but it’s the second where they’ll need help – that’s where we come in.
It’s our job to help analysts reveal new insights in compelling ways. In 2019, We’ll help analysts reinvent themselves by making the most of the opportunities data provides. And while the future of research will certainly be enriched by artificial intelligence, key differentiators will continue to come from human endeavour and the ability of authors to express themselves in formats that enrich their insights and enable the audience to make immediate use of them.