BioInformatics Inc., a leading market research firm in the instrumentation and life science industries, has forged a partnership with Publish Interactive, a SaaS developer for the research sector, to launch a new publishing platform as it rebrands as Science and Medicine Group.
Following a successful test and rollout, the new Science and Medicine Group has publicly launched a state-of-the-art interactive content platform to customers.
Known as the Knowledge Center, the new platform will act as a home to Science and Medicine Group’s various research brands, including BioInformatics which retains its distinct identity alongside other businesses in the group.
Science and Medicine Group will use Publish Interactive’s content management and delivery platform to engage customers with a seamless user experience, interactive content, and a suite of smart workflow tools.
The new site will be home to the group’s research back catalogue and will publish around 100 new pieces each year as interactive reports and slide-based content.
A string of recent acquisitions had seen Science and Medicine Group take control of eight distinct business information brands, five of which are publishing organisations that will retain an identity in the Knowledge Center.
“With our recent acquisition of Kalorama Information we inherited use of the Publish Interactive platform,”
said Justin Dudash, Head of Marketing, Science and Medicine Group.
“We relaunched that site in the Knowledge Center and started the process of adding other brands to the Publish Interactive ecosystem.
“Doing this will ensure we have a proper vehicle in place to bring all our brands to a subscription model and ensure we add value to the client experience by making it easy for them to access information.”
Developing a new Publish Interactive-powered content platform enable Science and Medicine Group to deliver content to multiple audiences through a single user experience.
“By making use of Publish Interactive’s ability to create and publish content in multiple formats, Science and Medicine Group is able to serve the requirements of its distinct audiences through a single platform,”
added Emma Forber, Director of Client Services with Publish Interactive.
“Those clients who want to access chart-heavy slide decks can find, use, and download this content as easily as those subscribers making use of Publish Interactive’s unique interactive reports features and smart workflow tools.”
About Publish Interactive
Publish Interactive is a leading developer of serviced software for the research sector. It has been supplying its industry-leading content management and publishing platform to research businesses for more than 15 years.
About Science and Medicine Group
Science and Medicine Group is a leading research and advisory firm serving the life science, analytical instrument, diagnostic, healthcare, radiology, and dental industries. Its brands include Bioinformatics, Auntminnie.com, Drbicuspid.com, IBO, IMV, SDI, Kalorama Information and The Science Advisory Board.
Managing Director, Publish Interactive
Phone: +44 (0)113 486 4846